Summary

About the Role

Cipher9 is looking for a results-driven SEM Campaigns Manager to lead paid marketing efforts for our in-house products in the online gaming and crypto trading space. This role requires hands-on experience with ad platforms, native traffic sources, and performance optimization strategies tailored for international crypto users.

Key Responsibilities :

Plan, launch, and manage paid advertising campaigns targeting crypto users outside India Run campaigns across: Google Ads (Search, Display, YouTube) Meta (Facebook & Instagram Ads) Reddit Ads Telegram channels & crypto communities Native ad networks (push and pop traffic) Set up and manage ad accounts, including overcoming suspensions and policy restrictions Continuously optimize campaigns for CTR, CPA, and ROI Conduct A/B tests, audience segmentation, and landing page experiments Monitor performance via Google Analytics, Meta Business Suite, and 3rd-party tracking tools Stay updated on ad policies and compliance (especially for crypto and iGaming industries)

Requirements:

Minimum 2 years of hands-on experience in paid campaign management Proven expertise in SEM, native ads, and social platform ad management Deep understanding of international crypto audiences and online gaming demographics Experience handling ad account creation, suspension resolution, and compliance Strong analytical skills with a focus on performance and ROI Familiarity with tools like Google Ads Manager, Meta Business Manager, Voluum, PropellerAds, or similar platforms.

Nice to Have:

Experience with affiliate/CPA traffic Background in fintech, DeFi, iGaming, or arbitrage trading platforms Working knowledge of Telegram growth strategies and Reddit communities.

Skills

• Ad Campaigns
• Cryptocurrency
• Performance Marketing