Summary

We are looking for a digital marketing manager to successfully plan and implement marketing campaigns for the company's portfolio of current and prospective products. The ideal applicant should have knowledge of and expertise in using open-source software and digital channels to accomplish marketing objectives regularly. The ability to adhere to deadlines and goals in a remote workplace with little supervision is essential for this profession.

This position is 100% remote and full-time. To ensure prompt consideration, kindly include a portfolio or sample of your work.

Responsibilities

• Develop ideas, work together with other team members, and conduct creative growth experiments to enhance user acquisition and retention.

• Create a strategy for using digital channels, such as websites, social media, email, and content marketing, and put it into action.

• To ensure that a brand or product is appropriately and effectively positioned across all platforms while engaging with followers, one must own, design, and execute social media processes such as content generation, message calendars, and positioning.

• Collaborate cross-functionally with internal team members to drive the creation and execution of plans for optimizing digital marketing.

• Oversee the measurement of digital channels, the team's communication of data and recommendations for optimization, and executive supervision.

• Boost the target market's organic traffic and conversion rates and improve SEO results (s). Develop tactics to increase website traffic and search engine rankings while monitoring website performance. 

• Use pay-per-click and paid web platforms to maximize marketing expenditures. 

• Use various Web analytics tools to evaluate the effectiveness of digital marketing initiatives (Google Analytics, etc.) Lead and manage a marketing team that will be hired in the future and makes creative suggestions from the viewpoint of the target market or user. 

• Perform additional relevant tasks as given.

Required Skills

• Bachelor's degree or comparable professional experience

• Devoted to digital marketing

• Proven experience in crypto-specific B2C marketing and a keen interest in cryptocurrency, exchanges, and blockchain-based solutions.

• An intense interest in cryptocurrencies, exchanges, and blockchain-based products, as well as demonstrable expertise in carrying out crypto-specific B2C marketing. 

• Familiarity with various digital marketing strategies, including content strategy & marketing, email marketing, growth marketing, and market trend analysis

• An in-depth understanding of social media marketing, analytics, and APIs; Google Analytics and Tagging, YouTube, LinkedIn, Twitter, Rumble, Reddit, and so on.

• Comfortable developing content oneself or utilizing outside contractors to fulfill content needs and generate a content backlog.

• Extraordinary attention to detail (including aesthetics), a relentlessly upbeat attitude, and a proactive problem-solving mindset.

• Knowledge of financial markets, as well as cryptocurrency-based products and exchanges, is essential.

• Possibility of thriving in an atmosphere that is non-traditional, agile, fast-paced, and continually changing (remote).

• A proven track record of efficient communication with internal and external stakeholder groups.

• Expertise in launching and completing marketing initiatives using automated open-source technologies and resources.

• Proficiency in both written and spoken English

Education and Experience

• Bachelor's degree in digital marketing or a comparable professional experience

Additional Requirements Specific to the Position

The job is full-time and remote. 

Interested candidates should also include a resume, cover letter, and portfolio.

Skills

• Business Development
• Content Analytics
• Content Management
• Content Marketing
• Content Strategy
• Email Marketing
• Google Analytics
• Growth Marketing
• Market Trend Analysis
• Marketing
• Team Collaboration
• Writing