Summary

As our Senior Marketing Analyst, you will own the narrative of our data, own Nexo’s attribution mode and translate complex signals into a clear story of what's working and where to invest next.

Your role:

1. Strong sense of end-to-end ownership of marketing analytics: from data definition and tracking, through analysis, to insight delivery and decision support
2. Proven ability to translate complex datasets into clear, actionable insights that directly influence marketing and growth decisions
3. Own end-to-end marketing analytics across paid, organic and external marketing channels.
4. Design, build, and maintain dashboards and reports in Tableau to track performance, ROI, LTV, CAC, cohort behavior, and funnel conversion.
5. Demonstrated experience driving automation: reducing manual reporting, improving data quality, and standardizing KPIs and workflows.
6. Analyze mobile and web acquisition performance using Adjust (attribution, cohorts, fraud signals, SKAN where applicable).
7. Work with large datasets in Amazon Redshift (and related data stack) to perform deep-dive analyses and ad-hoc investigations.
8. Partner closely with Marketing, Growth, Product, and Finance teams to translate business questions into actionable insights.
9. Develop and maintain standardized metrics, KPIs, and marketing performance frameworks.
10. Lead advanced analyses such as cohort analysis, incrementality testing, funnel optimization, and campaign effectiveness measurement.
11. Identify growth opportunities and inefficiencies across channels, geographies, and user segments.
12. Support experimentation and A/B testing by defining success metrics and analyzing results.
13. Stay up to date with crypto-specific trends, regulatory considerations, and market dynamics that impact marketing performance.

What makes you stand out:

1. 3+ years of experience in marketing, growth, or product analytics, preferably in tech, fintech, or crypto.
2. Strong hands-on experience with Tableau (dashboard design, performance optimization, storytelling).
3. Solid experience with mobile attribution tools such as Adjust (or similar: AppsFlyer, Branch).
4. Experience operating within a large and diverse marketing analytics and martech stack, including:
5. Web & Product Analytics: GA4
6. SEO & Organic Performance: Google Search Console, Ahrefs
7. Behavioral & UX Analysis: Hotjar (or similar session recording / heatmapping tools)
8. Research & Measurement: Attest (or other brand lift, survey, or market research platforms)
9. Advanced SQL skills and proven experience working with Amazon Redshift or comparable data warehouses.
10. Strong understanding of digital marketing channels (paid media, affiliates, ASO, SEO, CRM, lifecycle).
11. Deep knowledge of marketing KPIs: CAC, LTV, ROAS, retention, churn, funnel metrics, and cohort analysis.
12. Experience with experimentation frameworks, A/B testing, and statistical analysis.
13. Ability to work with messy, incomplete, or evolving datasets and still produce reliable insights.
14. Strong business acumen and ability to turn data into clear, actionable recommendations.
15. Excellent communication skills; able to explain complex analyses to non-technical stakeholders.
16. Comfortable working in a fast-paced, high-growth crypto environment.

Nice to have:

1. Experience with SKAN, MMP limitations, and privacy-driven attribution changes.
2. Familiarity with Python/R for analysis.
3. Prior experience in crypto, Web3, or financial products.

Skills

• Analytical Thinking
• Communications Skills
• Cryptocurrency
• Growth Strategy
• Marketing
• Python
• Team Collaboration