Summary

Role Summary

We are seeking a detail-oriented and data-driven SEO Analyst to join our digital marketing team. The SEO Analyst will be responsible for developing and implementing effective search engine optimization strategies to improve website visibility, increase organic traffic, and support overall business goals. The ideal candidate will have a strong understanding of current SEO trends, tools, and best practices.

Duties/Responsibilities

Provide details of the responsibilities associated with the position below:

1. SEO Strategy Development
2. Website Optimization
3. Content Optimization
4. Link Building & Off-Page SEO
5. Analytics and Reporting
6. Competitor Analysis

Required Skills

Give an overview of specific skills and abilities required for this position below:

1. Develop on-page and off-page SEO strategies tailored to business objectives
2. Conduct keyword research to identify opportunities for organic growth
3. Collaborate with developers to ensure SEO best practices are properly implemented on newly developed code.
4. Work with content teams to optimize existing content and create new SEO-friendly content.
5. Conduct regular competitive analysis to benchmark performance
6. Stay up to date with the latest trends and algorithm updates from search engines like Google and Bing

Education and Experience

Provide information about the requirements for education and experience below:

1. Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
2. 1–3 years of proven SEO experience (for junior roles) or 3–5 years (for senior roles)
3. Proficient in SEO tools: Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
4. Knowledge of HTML, CSS, and content management systems (WordPress, Shopify, etc.)
5. Experience with local SEO and international SEO is a plus

Additional Requirements or Expectations Specific to the Position

1. Strong organizational skills with the ability to manage multiple projects and deadlines
2. Clear communication with both technical and non-technical team members.
3. Yoast SEO, Moz, SEMrush, or Ahrefs Academy certifications
4. Google Search Ads Certification.

Clarify the application requirement. Should the candidate include a resume, cover letter, or portfolio?

The resume should highlight:

1. Relevant SEO experience
2. Technical skills (tools, CMS, analytics)
3. Certifications
4. Notable achievements (e.g., traffic growth, keyword rankings)
5. Work history and education

Skills

• Content Marketing
• Content Strategy
• Cryptocurrency
• Email Marketing
• Lead Generation
• Machine Learning
• On-page SEO
• Writing