Formula 2 Sponsorship
In 2022, Carl Runefelt brought the world of web3 and motorsports together by signing a highly anticipated sponsorship deal with Ralph Boschung and his team Campos Racing. This brought a new paradigm shift to the world of crypto and Web3 as it made Carl’s intentions of transforming the web3 space clear. The sponsorship served several purposes, from promoting awareness about cryptocurrencies to raising funds for charities supporting children with Down Syndrome. This initiative was close to Runefelt’s heart, as his younger brother has Down Syndrome.
Meet Ralph Boschung and Campos Racing
Ralph Boschung is a Swiss racing driver who made his debut on the Formula 2 circuit in 2017. He was born on 23 September 1997 in Monthey, Switzerland. Boschung debuted his open-wheel racing career in 2012 with the Formula BMW Talent Cup.
He recently competed in the 2023 FIA Formula 2 Championship for Campos Racing, a Spanish motor racing team based in Valencia and formed by former F1 driver Adrian Campos.
Boschung is a race winner in the GP3 Series and has previously competed in the F2 from 2017 to 2023 for Camp, MP Motorsport, and Trident.
To learn more about Ralph Boschung, check here.
Victory at Bahrain Grand Prix 2023
The sponsorship not only proved to be a massive success on the charity front, but on the racetrack as well. Ralph Boschung claimed his maiden Formula 2 Victory in Bahrain, taking a lights-to-flag win on his 96th series start.
The Impact of Runefelt’s Sponsorship
Carl Runefelt’s sponsorship was a success on many fronts. It generated significant media attention, along with pushing Carl’s cause for children with Down Syndrome. Carl’s decision to put his own face on the car was a bold move driven by his vision for crypto mass adoption. The use of QR codes to facilitate crypto donations was also a well-thought-out move to leverage technology for a good cause.
In fact, this sponsorship has set a precedent for other known names in the crypto industry to use sports as a platform to promote awareness about cryptocurrencies.
Perhaps, the biggest achievement of Carl through this sponsorship was to be able to support charity organizations contributing towards the lives of children with Down Syndrome. Carl’s love for his brother and his passion for crypto adoption has undoubtedly set a great precedent for many others, willing to do something creative and impactful in the crypto and web3 space.