Summary

We are looking for an experienced Product Marketing leader who is passionate, strategic, and intensely customer-focused. In this role, you will define the vision and lead the strategy, positioning, and messaging for new and existing products, ensuring they resonate with diverse audiences, partners, and use cases—all driving business growth.

As a key leader, you will collaborate cross-functionally with product management, marketing, communications, business development, executive leadership, external partners, and customers. The ideal candidate has extensive experience partnering with product teams and thrives in creative and technical environments, translating complex solutions into compelling, market-ready narratives.

You will play a pivotal role in shaping Circle’s roadmap, leveraging competitive intelligence, product positioning, and go-to-market strategies to execute high-impact launches that accelerate our business and strengthen our market position.

About the team

The Circle Product Marketing Management (PMM) team is at the forefront of shaping our payment solutions, ensuring they meet the evolving needs of customers and partners worldwide. Collaborating with key stakeholders across the company, the team continuously refines our offerings based on market insights, emerging opportunities, new product developments, and strategic global partnerships.

This team works closely with pricing teams to ensure our product positioning is deeply rooted in value delivery across the network. They also lead competitive analysis at the product, platform, and network levels, strengthening Circle’s brand perception and market differentiation.

Specifically, the team is responsible for our core products, solutions and expanding global partnerships. Through strategic execution and data-driven decision-making, they drive innovation and growth, reinforcing Circle’s leadership in global liquidity solutions.

You will aspire to our four core values:

1. Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
2. Mindful - you seek to be respectful, an active listener and to pay attention to detail.  
3. Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals. 
4. High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance.

Key Responsibilities:

1. Build, lead, and mentor a high-performing team of product marketers, focused on delivering customer-centric solutions.
2. Collaborate cross-functionally with product managers, marketers, leadership, and customer-facing teams to develop, position, and launch products globally.
3. Drive go-to-market excellence, overseeing market validation, messaging, positioning, and launch execution to maximize adoption and impact.
4. Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
5. Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth.
6. Empower sales & partnerships by creating training programs, customer-facing content, and partner enablement assets that support revenue and adoption.
7. Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle stays ahead of the competition.
8. Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence.

Key Qualifications & Attributes:

1. Growth mindset & agility – You embrace learning, adapt quickly, and execute with speed and iteration. You excel in unstructured environments, bringing clarity and direction to ambiguity.
2. Strategic thinker & hands-on leader – You seamlessly shift between big-picture strategy and tactical execution, setting a strong example for your team.
3. Proven industry expertise – 10+ years of experience in traditional finance, payments, DeFi, or crypto (required).
4. B2B product marketing leadership – 5+ years of experience leading a product marketing function with demonstrated progression in a B2B organization (required).
5. Track record of impact – Direct product marketing experience with a history of driving rapid growth and adoption of innovative technologies.
6. Technical acumen & market insight—A deep understanding of platform services businesses, with the ability to navigate and articulate complex technical concepts. 
7. Team builder & mentor – Proven ability to develop, coach, and scale a high-performing, diverse, and global Product Marketing team to achieve results.
8. Executive presence & stakeholder influence – Ability to build strong relationships, influence cross-functional teams, and align stakeholders at all levels.
9. Compelling communicator & storyteller – Exceptional written and verbal communication skills, with the ability to craft compelling narratives that showcase Circle’s vision and value to customers and prospects.

Skills

• Communications Skills
• Leadership
• Marketing
• Strategic Thinking
• Team Collaboration
• Team Training and Development