Summary

Role Summary

As head of the marketing division, you'd be responsible for running your own team of content marketer and operations manager and collaborate with the design team, development team and other stakeholders to drive engagement to our social media profiles, converting leads into paying customers and representing the brand wherever applicable. The main keypoint is launch our project via IDO and build a global brand in the field of the raffles.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements & Skills

• Proven working experience in digital marketing
• ICO/IDO Launch
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

This role is eligible for compensation with stock options and transitioning into the role of VP of Marketing or CMO in the future.

About us

BillionAir is a tokenized raffle platform that brings some of the most exciting raffles and gaming contests to a global audience. BillionAir redefines how players are rewarded for their participation with digital currencies, luxury items, vacations, and ticket multipliers for the most active participants. It solves fluctuating player retention with its incentivization model, which allows ticket holders to increase their tier and, therefore, the chances of winning through bonuses, multipliers, staking, inviting friends, and other varied social activities.

Skills

• Affiliate Marketing
• Content Marketing
• Content Strategy
• Critical Thinking
• Email Marketing
• Growth Marketing
• Growth Strategy
• Influencer Marketing
• Market Trend Analysis
• Marketing
• Performance Marketing
• PR Strategies
• Product Planning
• Profitability Strategies
• Social Media Management
• Strategic Thinking