Job Description
Summary
Website Content Manager (Crypto)
Bitcoinsensus is a leading website dedicated to providing comprehensive crypto education, analysis and up-to-date news to a global audience. We are seeking a highly skilled and motivated Website Manager to oversee the day-to-day operations and growth of our website.
This remote contract role offers an exciting opportunity to contribute to the growth and success of our platform while working from the comfort of your own location.
Responsibilities:
Website Management:
Monitor and maintain the overall website performance, ensuring optimal functionality, usability, and user experience.
Regularly update and manage content on the website, including educational materials, news articles, blog posts, and other relevant resources.
Collaborate with content creators, editors, and subject matter experts to ensure accurate and high-quality information is published on the website.
Implement SEO strategies to improve website visibility and rankings on search engines.
Conduct regular audits to identify and resolve any technical issues, broken links, or usability problems.
Stay up-to-date with industry trends and best practices to continuously enhance the website's features and functionality.
Writer Management and Content Research:
Collaborate with a team of writers and subject matter experts to develop engaging and informative crypto education and news content.
Provide guidance and feedback to writers, ensuring high-quality and accurate content that aligns with our platform's standards and target audience.
Manage content schedules, assignments, and deadlines to ensure timely publication of articles and resources.
Conduct research on emerging trends, topics, and keywords related to crypto education and news through search and social signals.
Use keyword research tools and analytics data to identify relevant topics and optimize content for maximum visibility and engagement.
Stay updated with the latest developments and innovations in the crypto industry to guide content creation and maintain the platform's relevance.
Conversion Rate Optimization:
Analyze user behavior, conversion funnels, and website performance metrics to identify areas for improving conversion rates.
Conduct A/B testing and implement data-driven strategies to optimize website elements, such as landing pages, call-to-action buttons, forms, and user flows.
Collaborate with the marketing team to develop and implement effective strategies for lead generation, user engagement, and customer acquisition.
Monitor and optimize key performance indicators (KPIs) related to conversions, such as click-through rates, bounce rates, and conversion rates.
Identify and implement strategies to improve website usability, navigation, and overall user experience to maximize conversions.
Stay up-to-date with industry best practices and emerging trends in conversion rate optimization and apply them to the website's design and content.
Analytics and Reporting:
Monitor website analytics using tools such as Google Analytics to track user engagement, traffic patterns, and other key performance indicators.
Generate regular reports on website metrics and user behavior to identify areas for improvement and drive data-informed decision-making.
Conduct A/B testing and analyze the results to optimize website performance and user experience.
Website Security and Maintenance:
Implement and maintain security measures to protect the website against potential threats, including malware, hacking attempts, and data breaches.
Regularly update website plugins, themes, and other software components to ensure maximum security and compatibility.
Backup website data regularly and perform restoration procedures when necessary.
Requirements:
Proven experience (2+ years) as a Website Manager or similar role, preferably in the crypto, finance or i-gaming industry.
Strong understanding of cryptocurrencies, blockchain technology, and the crypto market.
Proficient in content management systems, preferably with solid experience in WordPress
Solid knowledge of SEO principles and best practices.
Familiarity with website analytics tools, such as Google Analytics.
Basic understanding of web development languages (HTML, CSS, JavaScript) and the ability to collaborate effectively with developers.
Excellent attention to detail and organizational skills.
Strong communication and interpersonal skills.
Self-motivated and able to work independently in a remote setting.
Time management skills and ability to meet deadlines.
Join our dynamic team and be part of our mission to educate and inform individuals about the exciting world of crypto and trading. If you have a passion for crypto, excellent website management skills, and a desire to make a meaningful impact, we would love to hear from you.
To apply, please submit your resume, portfolio, and a brief description of your experience with crypto-related websites.
Skills
- Content Analytics
- Content Management
- Content Strategy
- Google Analytics
- On-page SEO
- Team Management
- Writing