Summary

Social Media Manager (Crypto Education and News)

Bitcoinsensus is a leading online platform dedicated to providing comprehensive crypto education, analysis and up-to-date news to a global audience.

We are seeking a highly skilled and motivated Social Media Manager to oversee our social media presence and engagement strategies. This remote contract role offers an exciting opportunity to contribute to the growth and success of our platform while working from the comfort of your own location.

Responsibilities:

1. Social Media Strategy:

   - Develop and execute a comprehensive social media strategy to drive brand awareness, audience engagement, and traffic to our website.

   - Define target audience segments and tailor social media content to effectively reach and engage with these audiences.

   - Stay updated with the latest trends, developments, and best practices in social media marketing, particularly within the crypto and finance industries.

   - Collaborate with the marketing team to align social media activities with overall marketing goals and campaigns.

2. Content Creation and Curation:

   - Create engaging and informative social media content, including posts, images, videos, and other media formats, to promote our crypto education resources, news articles, and other platform offerings.

   - Curate and share relevant and valuable content from industry thought leaders, news sources, and community members to provide a diverse range of perspectives and maintain an active social media presence.

   - Collaborate with the content team to repurpose and optimize existing website content for social media platforms.

   - Develop and maintain a content calendar to ensure consistent and timely posting across social media channels.

3. Support for YouTube Content Creators 

   - Collaborate closely with a team of YouTube content creators to provide daily support, guidance, and strategic direction for their crypto-related content.

   - Assist content creators in optimizing their YouTube videos for maximum engagement, visibility, and subscriber growth.

   - Develop strategies to leverage affiliate marketing opportunities and optimize conversion rates for affiliate programs within YouTube content.

   - Collaborate with the content creators to identify potential affiliate partnerships, negotiate terms, and ensure compliance with relevant regulations.

   - Track and analyze affiliate marketing performance metrics, such as click-through rates, conversions, and revenue, and make data-driven recommendations for improvement.

   - Provide training and resources to content creators on conversion rate optimization techniques, including effective calls-to-action, landing page optimization, and audience targeting.

   - Monitor industry trends and best practices in affiliate marketing, and share insights and strategies with the content creators to enhance their affiliate marketing efforts.

   - Explore opportunities to expand the influence of YouTube content creators across other social media channels, such as Instagram, Twitter, or TikTok.

   - Collaborate with the social media team to develop cross-channel promotion strategies and repurpose YouTube content for various social platforms.

   - Monitor and analyze the performance of YouTube content creators' social media presence, engagement, and growth, and provide recommendations for optimization and improvement.

4. Community Engagement:

   - Monitor and engage with the online crypto community, including social media groups, forums, and relevant hashtags, to participate in discussions, answer questions, and promote our platform.

   - Foster a positive and interactive community environment by responding to comments, messages, and inquiries on social media platforms.

   - Identify and collaborate with influential individuals and partners in the crypto industry to expand our reach and build strategic relationships.

   - Monitor social media conversations and trends related to cryptocurrencies, blockchain technology, and the crypto market to identify opportunities for content creation and engagement.

5. Performance Tracking and Reporting:

   - Utilize social media analytics tools to monitor key performance indicators (KPIs), track engagement metrics, and measure the effectiveness of social media campaigns.

   - Generate regular reports on social media performance, including audience growth, engagement rates, website traffic, and conversions.

   - Analyze data to identify trends, insights, and areas for improvement, and make data-driven recommendations to optimize social media strategies.

6. Collaboration with Website Manager:

   - Collaborate closely with the Website Manager to align social media activities with website content, conversion rate optimization strategies, and overall brand consistency.

   - Coordinate promotional campaigns, events, and initiatives between social media channels and the website to maximize impact and engagement.

Requirements:

- Proven experience (2+ years) as a Social Media Manager or similar role, preferably in the crypto, finance or i-gaming industry.

- In-depth knowledge and passion for cryptocurrencies, blockchain technology, and the crypto market.

- Strong understanding of various social media platforms, their algorithms, and best practices for organic and paid social media marketing.

- Experience in content creation and curation for social media, with a focus on generating engagement and driving traffic.

- Familiarity with social media management tools and analytics platforms.

- Excellent written and verbal communication skills with the ability to adapt content for different social media platforms and target audiences.

- Creative thinking and the ability to develop innovative and engaging social media campaigns.

- Strong analytical skills with the ability to track and interpret social media metrics and data.

- Self-motivated and able to work independently in a remote setting.

- Time management skills and ability to meet deadlines.

Join our dynamic team and be part of our mission to educate and inform individuals about the exciting world of cryptocurrencies. If you have a passion for crypto, excellent social media management skills, and a desire to make a meaningful impact, we would love to hear from you.

To apply, please submit your resume, portfolio, and a brief description of your experience managing social media platforms for crypto-related companies or industries.

Skills

• Communications Skills
• Content Analytics
• Content Marketing
• Google Analytics
• Graphic Designing
• Market Trend Analysis
• Social Media Management