Summary

Responsibilities:

1. Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture;
2. Lead and drive and develop the local social media accounts (IG, X, YT, TT);
3. Own the local social media strategy including channel and content strategy;
4. Define local relevant posting strategy and follow local trends and insights;
5. Observe market and competitor movements at all times to react with relevant messages and posts;
6. Build a network of content creators;
7. Build an engaged audience in each channel;
8. Develop community networks with local crypto & Web3 communities and drive Binance community channels (Telegram/Discord);
9. Own the monthly Binance Live/Webinars agenda for your region including planning and execution;
10. Lead the social content strategy including creative content creation around key industry moments, weekly campaign calendar, product launch, events and community activities;
11. Ability to work with a matrix organization with global social media guidelines, global social team and with external departments, including influencers and partnerships;
12. Support Events & influencer marketing in the region;
13. Work closely cross-functionally with the regional marketing team, design, content, performance marketing, and product;
14. Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance;
15. Deliver monthly reports and data analysis. 

Requirements:

1. Minimum 3+ years of experience in digital marketing or social media related roles for brands;
2. Portuguese native, Fluent English, Spanish is a plus;
3. Deep understanding of the crypto market and crypto culture;
4. Social media native;
5. Ability to create creative social content;
6. Influencer marketing and event management is a plus;
7. Experienced working with influencers, content creators and UGC;
8. Knowledge of crypto and Binance’s product suite;
9. Strong writing and copywriting skills. Demonstrate a clear and concise style of communication;
10. Strong sense of ownership and responsibility. Resistant to stress. Self motivated and results oriented;
11. Remote and start-up experience is a plus.

Conditions:

1. Competitive salary
2. Flexible working conditions
3. Flat organisation
4. Great Locations with a highly talented and international colleagues
5. Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

Skills

• Content
• Content Strategy
• Leadership
• Social Media Management
• Team Collaboration
• Writing