Summary

Description

1. Develop and write excellent creative copy for social media channels & video production team, including social media captions, in-visual graphic copy, event copy, video scripts, and copy for other owned communication channels when required
2. Increase brand awareness & engagement with creative content
3. Work closely with the global social media teams to develop creative content on cryptocurrency and product messaging, and collaborate with the regional social media teams and cross-department teams when required
4. Track and report on content performance by analyzing traffic to the social media channel & posts, while improving and adjusting the copy based on performance
5. Take on content briefs to develop original brand and product-level messaging, and research on the product/industrial knowledge when required
6. Proactively seize new content opportunities and trends, while regularly coming up with pitch-winning creative campaigns and content ideas
7. Apply strong project and time management skills to deliver projects on time to exceptional quality standards
8. Develop a deep understanding of the brand, alongside our products and users
9. Proofread and copy-edit content across owned, earned, and paid channels

• Native in English, Chinese is preferred
• Proved experience in the crypto industry is a must
• Bilingual in Mandarin is preferred
• Bachelors degree in English, Journalism, Communications, Marketing, Finance or related field is preferred
• Advertising agency experience preferred
• Minimum 3 years of copywriting/content writing experience
• Creative, resourceful, with strong research skills and attention to detail
• Have a strong interest in Blockchain and Fintech is preferred
• Ability to work in a fast-paced, and professional team environment
• Excellent verbal and written communication skills

Skills

• Social Media Management