Summary

Strategic Execution

1. Spearhead performance marketing across multiple channels (Facebook, Reddit, Twitter, Apple Search Ads, Moloco, Liftoff, etc.)
2. Manage and optimize a substantial performance marketing budget (80%+ of total marketing spend)
3. Develop and execute go-to-market strategies aligned with business objectives

Team Leadership

1. Build and mentor a high-performing team
2. Recruit top talent to elevate our performance marketing capabilities
3. Foster a culture of innovation, collaboration, and continuous learning

Optimization and Innovation

1. Implement automation solutions to enhance efficiency across all aspects of performance marketing
2. Analyze campaign performance, identify trends, and drive data-informed decisions
3. Stay ahead of industry trends and adapt strategies accordingly

Marketing Technology Collaboration

1. Work closely with the marketing ops division to leverage and improve marketing technology
2. Provide strategic input on the marketing technology stack to enhance performance marketing efforts
3. Collaborate on implementing and optimizing analytics, mobile analytics, and attribution tools
4. Identify opportunities for technological improvements to drive marketing efficiency and effectiveness

Stakeholder Management

1. Collaborate with internal teams, including marketing ops, to align performance marketing with overall business goals
2. Manage relationships with external partners, agencies, and freelancers to maximize ROI

Ideal Candidate:

1. Proven track record in scaling performance marketing initiatives
2. Strong analytical skills with a data-driven approach to decision-making
3. Experience in building and leading high-performing teams
4. Innovative mindset with a passion for leveraging new technologies and methodologies
5. Excellent communication and stakeholder management skills
6. Strategic understanding of marketing analytics, mobile analytics, and attribution technologies
7. Ability to collaborate effectively with technical teams to drive marketing technology improvements

Skills

• Business Relation
• Communications Skills
• Leadership
• Performance Marketing
• Strategic Thinking
• Team Collaboration