Summary

Job Description: Paid Media Marketing Specialist (Web3/Crypto)

Location: Chennai (Work from Office)

Employment Type: Full-time

Role Overview

Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.

Key Responsibilities

1. Create and execute paid media strategies for Web3 projects.
2. Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.
3. Manage display ads, banner placements, and sponsored posts in crypto communities.
4. Optimize campaigns to improve CTR, CPC, CAC, and ROI.
5. Collaborate with content/design teams for creatives and landing pages.
6. Track and report campaign performance weekly/monthly.
7. Stay updated on crypto ad policies and compliance.
8. Explore partnerships with crypto influencers, Telegram/Discord communities.

Requirements

1. 2–4 years in paid media marketing and Web3/Crypto.
2. Hands-on experience with crypto ad networks and mainstream platforms.
3. Strong knowledge of blockchain, DeFi, NFTs, and exchanges.
4. Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.
5. An analytical mindset with campaign tracking and reporting skills.

Skills

• Ad Campaigns
• Cryptocurrency