Summary

Marketing Data Analyst - South Africa Remote

Shift Markets was founded in 2009 and is at the cutting edge of crypto and blockchain, working with everything from DeFi and lending to NFTs.  Our aim is to be a key piece in the infrastructure of digital exchanges, trading technology, and blockchain solutions while providing a better financial ecosystem for our clients and the world around us.

An opportunity has developed on our Marketing team for an experienced Marketing Data Analyst.  As our Marketing Data Analyst, you will be designing databases and KPI/metrics dashboards.   You will also be analyzing data, identifying trends, and implementing optimizations across digital channels.   The ideal candidate for this role has experience with digital marketing in a high growth startup.

Responsibilities

• Design databases and KPI/metrics dashboards to support business applications, ensuring system scalability, security, performance and reliability;
  • Automate tasks for efficiency using Zapier.
  • Monitor and administer web analytics dashboards, reports, and key reporting tools.
• Analyze data, identify trends, and implement optimizations on a day to day basis across multiple digital channels including paid search/social, display, mobile, and email Marketing;
  • Optimize conversion rates for lead generation campaigns using A/B testing, calls to action and customer interactions on website landing pages.
  • Manage Google Analytics across all products (including Google tag manager, campaigns, associated dashboards)
• Facilitate company-branded email campaigns with Constant Contact using content that increases open rates, conversion rates, and lead generation.
• Monitor and analyze marketing campaign performance and implement in-market optimizations by applying data   analysis techniques, including utilization of digital attribution tools, to identify trends and drivers.
• Design new webpages for the company on Squarespace and utilizing CSS3, use Unbounce to create landing pages, and use Wordpress for digital ad campaigns and presenting new products.
• Develop partnerships with digital platforms including Google, Facebook, and Twitter.
• Ensure consistency of brand identity across all marketing collateral and online.
• Develop database architectural strategies at the modeling, design and implementation stages to address Shift Markets requirements;
  • Perform knowledge discovery and use the results to develop strategies that will result in addressing Shift Markets database requirements.
• Build, manage and communicate database standards on a daily, weekly, monthly, quarterly and annual basis;
  • Build and manage database standards and communicate those standards during recurring business meetings.
• Ensure marketing campaign funnels and customer behavior flows are tagged and tracked accurately, for reporting and analysis purposes;
  • Work with the marketing team as the sole analyst, managing CRM, creating and maintaining weekly reports based on data collected from Google Analytics & Google Adwords and the Zoho CRM tool.
  • Conduct conversion latency analysis and create latency projection models to provide key insights for customer value calculation and attribution.
  • Compile reports about the status of marketing campaigns for unique product offerings that have individual website landing pages in tandem with our financial technology, which is customized in-house to each clients specifications.
• Develop recommendations for changes to investment and marketing strategy, optimizing the efficacy of marketing spend based on quantitative analyses;
• Participate in daily/weekly/monthly meetings and give weekly presentations to the CEO, senior management and leadership on digital marketing channel performance and strategy for the company.
  • Create marketing reports for senior management, including reports on the success of events, etc
  • Summarize findings to create reports with data generated by the marketing team, using Microsoft Office Suite and Google apps, then communicate recommendations and updates to stakeholders.
  • Discuss marketing and advertising strategy with senior management for specific campaigns on Facebook, Instagram, LinkedIn, Medium, and YouTube.
  • Highlight key areas that should align with client product goals.
  • Act on insights to drive marketing campaigns toward strategic goals.
  • Work closely with the CEO as part of a cross-functional project team.
• Identify, evaluate and recommend hardware or software technologies to achieve desired database performance;
  • Identify and compile a list of all the production servers used by all multifamily applications and provide them to the hosting team.
• Demonstrate database technical functionality;
  • Assist in curating workflow rules and custom functions of the CRM database to create meaningful and dynamic reports.
  • Segment data using Google Analytics and Google Data Studio to determine the lifetime value of our clients.
• Develop and utilize a variety of analytical tools used at Shift Markets;
  • Assist in the development of business intelligence platforms for data visualization and insight generation, for use in campaign monitoring and optimization.
  • Utilize Google Data Studio for marketing campaign monitoring and optimization.
  • Recommend tests that identify trends and insights, in order to achieve maximum ROI.
• Monitor and report systems trends to assure systems meet requirements and provide data-driven insights to the company's C-level executives and clients;
  • Analyze market trends and patterns, implementing solutions to keep the existing business model updated.
• Provide data-driven insights about company growth to executives and define the steps needed to increase that growth.

Requirements

• Excellent communication skills
• Strong data analysis skills
• Business intelligence data analysis skills
• CSS3
• Google Analytics & Google Adwords
• Zoho CRM
• Zapier
• Constant Contact
• Squarespace
• Unbounce

Qualifications

• 2+ years of experience in marketing data analysis or business intelligence data analysis
• Bachelors degree in digital marketing or data science (or similar fields)

This is a permanently remote-based role which requires 40 hours per week.  Compensation depends on experience.

Skills

• Marketing