Job Description
Summary
We’re seeking an exceptional Head of Growth / Growth + BD Lead to supercharge Core’s adoption and retention across the Avalanche ecosystem and beyond. This is not a pure strategy role — we’re seeking a high-agency operator who’s in the trenches, lives and breathes crypto, understands the culture, and knows exactly how to turn vibes into velocity.
WHAT YOU WILL DO
- Own and scale Core’s growth strategy end-to-end — from crypto-native user acquisition and community/ecosystem partnerships to incentives, referrals, and product-led growth.
- Be the voice of the broader community inside the Core team — translate user needs, trends, and pain points into actionable product and growth insights that feed into product roadmap.
- Work closely with marketing on go-to-market plans for new features (e.g., native gasless transactions, cross-chain interoperability, NFT support, and Avalanche L1s UX + L1 staking).
- Lead strategic ecosystem partnerships across blue-chip dApps, protocols (L1s, L2s, etc.), bridges, NFT communities, DeFi primitives, and cross-chain platforms — turning handshake intros into high-impact integrations and campaigns.
- Design and deploy community-led growth loops — shill squads, power user programs, ambassador networks, referral rewards, and more.
- Stay connected 24/7 to the alpha—identify emerging narratives before they trend, and make sure Core is always early, not late (e.g., stablecoins, DeFi, games, etc.).
- Collaborate deeply with product, engineering, and design to fine-tune the wallet experience for maximum retention, trust, and magic.
- Measure what matters — define KPIs, instrument tracking, and run A/B experiments to drive continuous, compounding growth.
WHAT YOU WILL BRING
- A crypto-native operator with a proven track record growing products in Web3, ideally in wallets, DeFi, NFTs, or infrastructure.
- Deeply embedded in the culture: you’re in the right Telegram groups, reading Dune dashboards, minting memes, and contributing to real on-chain activity.
- You’re a power user of Web3 — you bridge, farm, swap, mint, stake, borrow, and vote with confidence (and probably one hardware wallet and two burner wallets).
- You know how to turn narrative into distribution — whether it’s a co-marketing launch, token incentive alignment, or a perfectly timed meme.
- An amazing communicator and initiative taker — you can pitch a partnership to a DeFi founder, rally a community around a feature launch, and distill user pain into a product brief.
- Strategic thinker AND tactical executor — you can zoom out to plan for the next 12 months and zoom in to close a campaign by Friday.
PREFERRED
- Worked in/with a top-tier crypto startup, wallet, DAO, or ecosystem growth team
- Built or led growth funnels/efforts in DeFi, wallets, L1s/L2s, infra, or NFTs
- Have a meaningful presence on crypto Twitter/X, Telegram, Farcaster, Discord, or similar
- Dabbled in technical partnerships, DevRel, or light scripting (Solidity, Rust, or data tools like Dune / Flipside)
Base Salary Range:
$159,197 - $198,996
(This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location. NYC metro candidates are required to be in office 2-3x/week, with exceptions.)
Skills
- Communications Skills
- Community Moderator
- Growth Strategy
- Marketing