Job Description

Summary

Responsibilities

  • Works closely with leadership to develop brand promotion and communications strategies to improve brand awareness and perceptions across all Business Units in a few key markets;
  • As the 'brand guardian', maintain brand integrity across all company marketing initiatives and communications;
  • Align the company around the brands direction, choices, and tactics;
  • Planning and execution of all communications and media actions on all channels, including online and offline;

Requirements

  • 3-5 years experience in brand marketing (less experience will be considered as Marketing Executive);
  • Proven ability to develop brand marketing strategies and recommendations to senior leadership;
  • Experience working in tech/crypto/startups;
  • Experience working across multiple business lines and senior stakeholder management;
  • Global experience working across different regions;
  • Excellent understanding of full marketing mix;
  • Strong analytical skills partnered with a creative mind;
  • Knowledge in the crypto industry is highly advantageous;
  • Outstanding communication skills and proficiency in Mandarin is a plus;
  • Strong project management abilities.

Skills
  • Communications Skills
  • Growth Marketing
  • Influencer Marketing
  • Market Trend Analysis
  • Marketing
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