Summary

Responsibilities

• Works closely with leadership to develop brand promotion and communications strategies to improve brand awareness and perceptions across all Business Units in a few key markets;
• As the 'brand guardian', maintain brand integrity across all company marketing initiatives and communications;
• Align the company around the brands direction, choices, and tactics;
• Planning and execution of all communications and media actions on all channels, including online and offline;

Requirements

• 3-5 years experience in brand marketing (less experience will be considered as Marketing Executive);
• Proven ability to develop brand marketing strategies and recommendations to senior leadership;
• Experience working in tech/crypto/startups;
• Experience working across multiple business lines and senior stakeholder management;
• Global experience working across different regions;
• Excellent understanding of full marketing mix;
• Strong analytical skills partnered with a creative mind;
• Knowledge in the crypto industry is highly advantageous;
• Outstanding communication skills and proficiency in Mandarin is a plus;
• Strong project management abilities.

Skills

• Communications Skills
• Growth Marketing
• Influencer Marketing
• Market Trend Analysis
• Marketing