Job Description
Summary
Responsibilities
- Works closely with leadership to develop brand promotion and communications strategies to improve brand awareness and perceptions across all Business Units in a few key markets;
- As the 'brand guardian', maintain brand integrity across all company marketing initiatives and communications;
- Align the company around the brands direction, choices, and tactics;
- Planning and execution of all communications and media actions on all channels, including online and offline;
Requirements
- 3-5 years experience in brand marketing (less experience will be considered as Marketing Executive);
- Proven ability to develop brand marketing strategies and recommendations to senior leadership;
- Experience working in tech/crypto/startups;
- Experience working across multiple business lines and senior stakeholder management;
- Global experience working across different regions;
- Excellent understanding of full marketing mix;
- Strong analytical skills partnered with a creative mind;
- Knowledge in the crypto industry is highly advantageous;
- Outstanding communication skills and proficiency in Mandarin is a plus;
- Strong project management abilities.
Skills
- Communications Skills
- Growth Marketing
- Influencer Marketing
- Market Trend Analysis
- Marketing