Summary

The team

The Growth Insights team is responsible for building a scalable, well-integrated, and governed analytics ecosystem that enables Kraken’s Growth and Platform teams to make data-driven decisions with confidence. Our mission is to ensure that marketing, product, and business analytics data is accurate, reliable, and actionable, allowing us to optimize attribution, performance tracking, and user interactions across our ecosystem.

We collaborate closely with Engineering, Product, Marketing, and Data teams to audit, enhance, and streamline event tracking, improve attribution accuracy, and optimize our MarTech stack. Our work ensures that analytics tracking is transparent, maintainable, and aligned with best practices, while enabling other teams to confidently make data-driven improvements to Kraken’s user experience.

As a Frontend Engineer on the Growth Insights team, you will be the driving force behind our analytics tracking, attribution models, and event data governance. You will play a key role in optimizing how data flows through our extensive MarTech infrastructure, ensuring we capture, process, and report on key user interactions, marketing performance, and A/B tests with accuracy and reliability.

The opportunity

1. Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency, reducing duplication, and enabling high-quality data collection across Kraken’s frontend platforms
2. Ensure data quality and consistency by building robust validation, monitoring, and alerting systems that detect and prevent data issues proactively
3. Document and evangelize best practices for analytics implementation, creating a clear and accessible knowledge base for engineers and analysts
4. Collaborate with Data Engineering and Analytics to ensure event data is aligned with our source of truth and supports reliable decision-making
5. Continuously optimize our MarTech stack, evaluating and integrating tools that enhance tracking, attribution, and customer insights
6. Improve event and attribution modeling, enabling more accurate insights into user journeys, marketing performance, and product engagement
7. Map and refine event data flows to reduce redundancy and improve efficiency, transparency, and cost-effectiveness across our analytics architecture
8. Support experimentation infrastructure, helping teams design and implement A/B testing frameworks as needed

Skills you should HODL

1. 5+ years of experience in frontend development with strong expertise in React.js (web or React Native) and TypeScript
2. Deep understanding of web and mobile tracking technologies and analytics platforms, such as Google Tag Manager, Google Analytics, Segment, Mixpanel, and AppsFlyer
3. Proven ability to audit, troubleshoot, and resolve data discrepancies in complex tracking systems
4. Experience working across multiple teams and codebases to implement consistent tracking strategies
5. Strong communication and collaboration skills, with the ability to align engineering, marketing, and analytics on tracking best practices

Nice to haves

1. Hands-on experience with frontend testing frameworks and modern build pipelines
2. Experience with large-scale data tracking and analytics infrastructure is a plus
3. Knowledge of marketing automation solutions and advertising network integrations
4. Familiarity with A/B testing solutions and experimentation methodologies
5. Understanding of cryptocurrency, blockchain technology, and decentralized applications

Skills

• Analytical Thinking
• Communications Skills
• Cryptocurrency
• Development
• React
• Software Engineering
• Team Collaboration
• TypeScript