Summary

As the core driver of our social media growth, you will be responsible for building MyShell AI’s brand influence from 0 to 1 across mainstream global platforms (TikTok, Instagram, X, Facebook, etc.). Leveraging high-level visual creativity and a sharp sense for content, you will build a global user community and drive high-quality follower growth and traffic conversion.

Key Challenges You Will Solve

1. Visual & Content Creation: Independently produce high-quality image and video assets that align with Western aesthetics (e.g., minimalist styles, fast-paced short video edits) to eliminate content bottlenecks.
3. Cross-Platform Growth Matrix: Implement differentiated growth strategies tailored to specific platform algorithms (e.g., TikTok’s "For You" feed, X’s trending topics, Instagram’s visual aesthetics).
5. Integrated Marketing Alignment: Ensure social media activities sync with the global marketing rhythm. Through scientific Social Calendar planning, you will convert social traffic into brand momentum and business growth.

Responsibilities

1. Full-Stack Content Production: Master tools like Canva, Photoshop, and Adobe Premiere/After Effects to independently create engaging images and short videos optimized for social sharing.
2. Global Account Management: Manage daily operations for TikTok, Instagram, Facebook, and X, including copywriting, community engagement, and follower growth.
3. Strategy & Execution: Develop and execute the weekly Social Calendar; track hot trends/challenges and respond quickly with relevant content.
4. Data Monitoring & Review: Monitor key growth metrics (Reach, Engagement, CTR), analyze competitor moves, and continuously optimize content strategies through A/B Testing.
5. Cross-Functional Collaboration: Work closely with Marketing, Paid Media, and Product teams to provide strong organic traffic support during key moments like product launches and promotions.

Qualifications

1. Experience: Top graduates from the class of 2025/2026, or candidates with 1–3 years of experience in overseas social media operations.
2. Aesthetic & Technical Skills: Excellent aesthetic sense with proficiency in design and video editing tools. (Please include your portfolio or links to accounts you have managed in your application).
3. Language Proficiency: English as a working language. Ability to write authentic, native-level copy that fits the local cultural context (including Memes and Slang).
4. Passion & "Net Sense": Passionate about social media with excellent internet intuition. You can break down complex requirements into high-efficiency execution steps.

Plus Points

1. Cultural Immersion: Experience living, studying, or working extensively in Western markets; familiarity with local cultural taboos and aesthetic preferences.
2. Platform Mastery: Deep understanding of the underlying logic, community rules, and user preferences of overseas platforms; proven experience in building accounts from 0 to 1.
3. Strategic Thinking: Logical ability to plan annual/quarterly integrated marketing campaigns—you understand not just the execution, but the "big picture" of growth.
4. AI Tool Proficiency: Hands-on experience using AI tools (e.g., Midjourney, Runway, HeyGen) to assist in content production is a huge plus.

Skills

• Communications Skills
• Content Strategy
• Growth Strategy
• Social Media Management
• Strategic Thinking
• Team Collaboration
• Writing