Summary

As a Social Media Marketer, you will be responsible for developing and executing social media strategies to enhance brand visibility, engagement, and customer loyalty. You will leverage various social media platforms to reach the target audience, create compelling content, and analyze campaign performance to achieve business goals.

Key Responsibilities:

• Social Media Strategy: Develop and implement effective social media marketing strategies aligned with business objectives and target audience.
• Content Creation: Create high-quality, engaging, and relevant content for various social media platforms, including text, images, videos, infographics, and more.
• Social Media Advertising: Plan and execute paid social media advertising campaigns, including budget management, ad creation, and performance tracking.
• Analytics and Reporting: Monitor and analyze social media performance metrics using tools like Google Analytics, and social media analytics platforms, and create regular reports to track progress and provide insights for improvement.
• Campaign Optimization: Continuously optimize social media campaigns based on performance data, adjusting targeting, content, and ad spending as needed.
• Stay up-to-date with changes in social media algorithms and trends on platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube and others

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Marketer or similar role.
• Strong knowledge of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate innovative content ideas.
• Proficiency in social media management tools and analytics platforms.
• Understanding of SEO and how it relates to social media.
• Strong analytical and problem-solving skills.

Personal Note:

Candidates should be earnest and driven to create an impact with the work that they do. Looking for someone with an open mind, willingness to learn and evolve.

Skills

• Communications Skills
• Content Marketing
• Google Analytics
• Market Trend Analysis
• On-page SEO
• Social Media Management