Summary

Responsibilities:

• Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture;
• Lead and drive and develop the local social media accounts (IG, X, YT, TT);
• Own the local social media strategy including channel and content strategy;
• Define local relevant posting strategy and follow local trends and insights;
• Observe market and competitor movements at all times to react with relevant messages and posts;
• Build a network of content creators;
• Build an engaged audience in each channel;
• Develop community networks with local crypto & Web3 communities and drive Binance community channels (Telegram/Discord);
• Own the monthly Binance Live/Webinars agenda for your region including planning and execution;
• Lead the social content strategy including creative content creation around key industry moments, weekly campaign calendar, product launch, events and community activities
• Ability to work with a matrix organization with global social media guidelines, global social team and with external departments, including influencers and partnerships
• Support Events & influencer marketing in the region
• Work closely cross-functionally with the regional marketing team, design, content, performance marketing, and product;
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
• Deliver monthly reports and data analysis. 

Requirements:

• Minimum 3+ years of experience in digital marketing or social media related roles for brands;
• Spanish native, Fluent English, Portuguese is a plus;
• Deep understanding of the crypto market and crypto culture;
• Social media native;
• Ability to create creative social content;
• Influencer marketing and event management is a plus;
• Experienced working with influencers, content creators and UGC;
• Knowledge of crypto and Binances product suite;
• Strong writing and copywriting skills. Demonstrate a clear and concise style of communication;
• Strong sense of ownership and responsibility. Resistant to stress. Self motivated and results oriented;
• Remote and start-up experience is a plus.

Skills

• Content
• Marketing
• Social Media Management