Summary

Your challenges will include

• Develop and implement social media strategies in line with our brand identity and target audience, ensuring that our social media presence is engaging, consistent, and reflective of our brand values.
• Manage and maintain our social media profiles on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and other relevant channels, ensuring that content is updated regularly and aligned with marketing objectives.
• Collaborate with the content, design, and marketing teams to create compelling, shareable content, including graphics, videos, and blog posts, to promote our online casino and attract new customers.
• Monitor and analyze social media performance using analytics tools to track engagement, growth, and other relevant metrics. Adjust strategies as needed to maximize the impact of our social media efforts.
• Stay current with social media trends, emerging platforms, and best practices to ensure our social media strategies remain relevant and effective.
• Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner. Foster a positive and supportive environment that encourages customer interaction and brand loyalty.
• Develop and manage social media advertising campaigns to increase visibility, drive website traffic, and generate leads.
• Collaborate with the marketing team to develop and implement cross-channel campaigns that leverage our social media presence to achieve overall marketing goals.
• Monitor and report on competitor social media activities to identify potential opportunities and areas for improvement.

Requirements

• In-depth knowledge of social media platforms, best practices, and emerging trends.
• Proven track record of growing Social Media Channels.
• Excellent communication and copywriting skills, with the ability to create engaging and persuasive content.
• Strong analytical skills and data-driven thinking, with experience using social media analytics tools to track performance and inform strategy.
• Familiarity with social media advertising, including Facebook Ads Manager and LinkedIn Campaign Manager.
• Ability to work independently and collaboratively within a fast-paced, dynamic team environment.
• Flexibility to adapt to changing priorities and a willingness to stay up-to-date with industry trends and developments.
• Proficiency in English, both written and spoken, is required. Knowledge of additional languages is a plus.

Skills

• Social Media Management