Summary

Role Overview

We’re looking for GenLayer’s first Social Media & Content Manager, a creative, strategic, and crypto-native storyteller who can own and grow our digital presence. You’ll be responsible for building GenLayer’s brand voice across X (Twitter), LinkedIn, YouTube, Telegram, Discord, and future platforms, and translating complex ideas into clear, compelling content.

You’ll work directly with the CMO and help shape how the world understands this entirely new category of infrastructure.

What You’ll Do

1. Own our social presence across Twitter/X, LinkedIn, Telegram, YouTube, and Discord, crafting a unified voice and steady stream of engaging content
2. Create and manage content, from posts and threads to newsletters, blog articles, scripts, and memes
3. Collaborate cross-functionally with founders, engineers, community, and design to translate technical innovations into accessible, high-impact narratives
4. Support major launches and campaigns like testnets, protocol upgrades, and partnerships
5. Track performance and optimize with clear KPIs (engagement, growth, reach, shares, sentiment, etc.)
6. Experiment creatively with formats (video, infographics, threads, AMAs, memes) to push the boundaries of what blockchain + AI content can be
7. Help grow and support our community of developers, validators, and ecosystem partners

Requirements

1. 2–5 years in content, social, or community marketing, ideally in crypto, tech, or startups
2. Exceptional writing and editing skills, especially for short-form
3. Experience using scheduling and analytics tools (e.g. Typefully, TweetDeck, Notion, Canva, Buffer, etc.)
4. Familiarity with GenAI tools (GPT, Midjourney, DALL-E, etc.) a plus
5. Knowledge of DeFi, L2s, and AI/LLMs is a big bonus

You Might Be a Fit If...

1. You’re crypto-native and live on X/Twitter, Telegram, and Discord
2. You know how to write with clarity and authority, and love translating big ideas into punchy, accessible language
3. You’ve owned a social account or community before and grown it from zero to x
4. You have strong instincts for what content performs in Web3 and why
5. You’re passionate about AI, crypto, and the frontier of decentralized infrastructure
6. You’re highly collaborative, curious, and not afraid to experiment
7. Bonus: You’ve created threads, memes, blog posts, or videos that went viral

Benefits

1. Work at the bleeding edge of AI and blockchain
2. Be part of a small, experienced, and ambitious team with deep conviction
3. Shape the story of a protocol creating an entirely new category—AI-powered, trustless decision-making
4. Competitive salary + equity/rewards
5. Flexible hours and fully remote

Skills

• Content
• Content Analytics
• Content Management
• Content Marketing
• Content Strategy
• Marketing

Other Benefits

Please apply here: https://apply.workable.com/genlayer-labs/j/5A3A67A20B/