Summary

Own and grow Binance Australia and New Zealand’s 150k-strong social channels. From strategy through execution, you’ll be the voice of Binance across Australia & New Zealand - partnering with local Marketing, Ops, Compliance and Legal.

Job Descriptions:

1. Run Binance ANZ social accounts end-to-end, managing content, campaigns and setting the tone-of-voice to engage our community and achieve growth & engagement goals.
2. Analyse the crypto social media landscape, including competitors, to glean actionable insights.
3. Create and manage always-on content strategies for local and global campaigns, including priority global partnerships, such as CR7 and Alpine F1.
4. Act as first responder for business issues and crisis management, including fast, measured and informed responses, sentiment monitoring and reporting, working closely with CS and PR teams.
5. Measure, report, and analyse the performance of campaigns and content across channels.
6. Build and nurture relationships with external KOLs, content creators, influencers and partners, including Binance Angels.
7. Pitch, negotiate and manage potential new content partnerships to scale Binance ANZ social channel reach & engagement.
8. Represent Binance at events across Australia & New Zealand. 

Job Requirements:

1. Fluent in English, excellent communication, a sense of aesthetics and sharp copywriting skills. 
2. Experience growing social media accounts and making content - either personally or professionally - across X and Instagram.
3. Deep understanding of the crypto market. Up-to-date with trends and sentiment. 
4. Preferably a Binance user with strong knowledge of Binance products.
5. Competent with Figma (or equivalent design software) and interest in AI tooling.
6. Experience in editing short-form videos, across video editing tools like Adobe Premier, CapCut, etc. 
7. 3+ years of social media, community, content or brand marketing-related roles.
8. Proven good judgment in high-pressure situations; an ability to remain calm and logical.
9. Strong sense of ownership and responsibility.
10. Resistant to stress. Self-motivated and results-oriented.
11. Remote and start-up experience is a plus.

Skills

• Communications Skills
• Community Moderator
• Content Strategy
• Social Media Management
• Team Collaboration