Summary

Job Responsibilities:

• Responsible for the platform's branding and marketing in Southeast Asia.
• Develop and implement market promotion strategies based on indicators such as improving the brand's regional influence and exposure, shaping brand reputation and image, and increasing brand user activity, combined with company strategy, product planning, regional planning, etc.
• Coordinate media resources, plan and formulate media and channel communication plans, and maintain relationships between the company and channels, media and customers
• Coordinate the company's internal and external platform resources, combine new product launches, nodes, creative activities, etc. to increase brand exposure and volume, and drive the natural growth of the brand and users
• Other market-oriented work: research and analyze trends related to competing products in Southeast Asia ; recruit local volunteers to expand local promotion resources and channels; actively expand online and offline activities in the local web 3 field, and through linkage/ Increase brand awareness through sponsorship/hosting, etc.

Job Requirements:

• Bachelor degree or above, with deep understanding and practical experience in market brand building, and professional knowledge in marketing, brand management, brand strategy and market planning
• At least 3-5 years of experience in brand marketing and promotion. Candidates with extensive experience in media PR, brand , event planning and implementation will be given priority.
• Applicants with certain media, KOL, customers, channels and other promotion resources in Southeast Asia will be given priority. Applicants with crypto and blockchain industry resources will be given priority.
• Have a strong sense of responsibility and self-drive, and strong cross-team coordination capabilities

Skills

• Growth Marketing
• Market Trend Analysis
• Marketing