Summary

Overview:

We are on the lookout for a visionary Head of Marketing to spearhead marketing initiatives for our AI-powered crypto - blockchain project which is in the automotive sector. The ideal candidate will drive brand awareness, user acquisition, and market penetration in the dynamic and competitive landscape of digital currencies and blockchain technology. Candidates preferably residing in Istanbul and able to come to the office 2-3 days a week are desired.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business Administration, or related field, with a profound understanding of the crypto/blockchain industry.

• A minimum of 4 years of experience in impactful marketing roles, specifically within the crypto, blockchain, or fintech sectors.

• Proven track record of crafting and implementing successful marketing strategies in technology-driven markets.

• Deep knowledge of digital marketing strategies, including SEO, content marketing, social media engagement, and data analytics.

• Exceptional leadership skills, with experience leading teams to meet and surpass marketing and growth objectives.

• Strong networking abilities, capable of developing strategic partnerships within the cryptocurrency and blockchain community.

• Excellent communication and presentation skills, with the ability to convey complex information clearly to a variety of audiences.

• Candidates preferably residing in Istanbul and able to come to the office 2-3 days a week are desired.

Responsibilities:

• Lead the development and execution of innovative marketing strategies to promote our project, leveraging AI to enhance effectiveness.

• Drive global brand growth and market expansion, identifying and pursuing new business development opportunities within the blockchain and cryptocurrency sectors.

• Optimize digital presence through advanced SEO strategies, engaging content marketing, and active social media management.

• Foster and maintain strategic industry relationships to bolster market position and visibility.

• Collaborate with product teams to align offerings with market needs, incorporating user feedback into continuous product improvement.

• Manage and inspire the marketing team, setting clear goals and monitoring performance to ensure alignment with overall business objectives.

• Stay abreast of market trends and competitor movements to adapt and refine marketing and business development strategies accordingly.

Skills

• Affiliate Marketing
• Content Marketing
• Growth Marketing
• Influencer Marketing
• Marketing