Summary

The Role:

Suited to an creative, experienced and highly-driven marketing leader, who can operate across both strategy and deep execution, this role will drive growth for WalletConnect across our entire product suite for new and existing users. Theyll partner with leadership, product, engineering, business development and developer relations to drive our GTM and to ensure that we can use feedback from the market to inform our product development.

This person has experience in marketing technical B2B products in early stage companies and has a solid experience and understanding of the crypto ecosystem.Theyll have excellent communication skills and be able to tailor their style to convey our mission and product values to both the developer community as well as C-suites at scaling companies. Mostly, theyll want to work with an amazing group of individuals to drive the future of Web3.

Day to Day Responsibilities:

• Strategically develop and refine WalletConnects brand positioning while operationalizing and ensuring consistent execution of the marketing messaging
• Design and implement the overarching marketing strategy and OKRs across brand, field, content, growth, PR and product marketing
• Manage marketing budgets, allocate resources effectively, and ensure ROI on marketing investments
• Lead, mentor, and grow our marketing team, coordinating their activities across our key audiences (B2B, B2D and B2C) and stakeholders
• Leverage data and user insights to ideate, test, iterate and optmize growth of our new and existing products
• Explore, establish and manage key partnerships that will ensure the development of a healthy ecosystem for WalletConnect including relationships with media, podcasters, influencers and industry analysts to to secure coverage and increase visibility of WalletConnect and our spokespeople
• Own the success and growth of WalletCon, the industry leading conference for Wallets in Web3
• Establishing and nurture key relationships with media, podcasters, influencers and industry analysts to to secure coverage and increase visibility of Subspace and our spokespeople
• Partner with leadership, product, engineering, business development and developer relations to drive growth

Requirements

• A minimum of 5 years marketing experience with strong data-driven experience in inbound lead generation and product-led B2D / B2B growth for technical products (multi-sided marketplaces a plus!)
• Track record of exceeding against measurable ROI based inbound metrics and KPIs
• Prior experience in managing and building teams in a fast-paced, outcome focused environment
• Multi-tasker who can take ownership end-to-end and can execute effectively
• Has a strong background and understanding of crypto and web3 and is in tune with relevant projects and industry developments across the web3 space
• Proven track record marketing to individuals and groups across the web3 ecosystem: B2B, developers, crypto investors, etc.
• Focus on marketing tooling to deliver best ROI with a small and highly efficient team
• Excellent written and verbal communication skills with the ability to craft compelling narratives for internal and external audiences.

Benefits

• Fully remote position with a budget for your home office or work environment
• Regular team offsites to amazing places around the world
• Generous PTO and parental leave
• Meaningful Learning and Development budget
• Competitive compensation package including salary, equity and possibly tokens
• If youre in the US, well also cover your healthcare
• The chance to build and grow with one of the most recognized companies in Web3 and have fun while we do it

Skills

• Communications Skills
• Marketing
• Team Management