Summary

3Commas is hiring a Head of Content to lead and scale our global content strategy, drive user acquisition, and position us as a leading authority in crypto trading automation. You’ll build high-impact, scalable content across SEO, blog, YouTube, email, PR, and community channels. In this senior role, you’ll oversee end-to-end content operations, launch educational initiatives, and manage a global team—while tailoring content for core markets, especially the US.

Key Responsibilities:

1. User Acquisition & Thought Leadership
2. Develop and localize content strategies that attract and convert new users, establishing 3Commas as a trusted voice in crypto automation.
3. Content Production Management
4. Lead full-cycle content creation—from research and scripting to design and distribution—across diverse formats including tutorials, news, case studies, and promotional media.
5. Education & Curriculum
6. Launch and manage the 3Commas educational platform. Define curriculum structure, produce multi-level learning materials, and adapt content for beginners, advanced users, and API traders.
7. Team Leadership & Collaboration
8. Manage a distributed team of writers, editors, designers, and video producers. Coordinate with SEO, product, CX, and performance marketing to ensure consistent, high-quality output.
9. Performance & Innovation
10. Define and track key metrics (traffic, reach, user growth). Scale distribution via SEO, email, YouTube, and partners. Test and implement new formats like podcasts, AMAs, and multilingual content.

Requirements:

1. 5+ years in content marketing or editorial leadership (B2C tech, SaaS, fintech, or crypto).
2. Proven success in developing user acquisition content strategies, especially for US markets.
3. Strong hands-on experience with editorial workflows, production tools (Notion, Trello, Airtable), and diverse content formats.
4. Experience creating structured educational programs (courses, tutorials, onboarding) and simplifying technical topics.
5. Skilled in cross-functional team management and aligning content with business goals.
6. Data-driven mindset with knowledge of analytics and performance tools (GA, Ahrefs, YouTube Studio, CRM platforms).
7. Native or near-native English proficiency with strong writing/editing capabilities.
8. Experience creating brand tone-of-voice and content guidelines.

Skills

• Communications Skills
• Content Management
• Cryptocurrency
• Leadership
• Team Collaboration