Summary

In 2025, Cash App is setting its sights beyond the core programs that got us to 50M+ monthly active users, breaking into new audiences with cross-functional go-to-market work, increasing adoption of our banking products, and accelerating virality. To support this, the Growth Marketing team is tasked with growing the Cash App network using measurable, efficient, and scalable levers. This includes paid marketing, referrals, affiliate, our website, App/Play Store, onboarding, as well as incentives and offers. The Growth Strategy & Analytics Lead will own the analytics that fuels each of these programs and drive holistic growth analytics that shapes Cash App’s GTM strategy. 

A significant part of this work is about managing the analytics for an 8-figure performance marketing budget. This hire will need a deep understanding of paid marketing and its measurement across MMM, incrementality testing, and attribution, as well as methods to continue innovating toward best in class optimization. Simultaneously, our team is leading a cross-functional effort aimed at driving a meaningful inflection in growth through new audiences, products, and levers, expanding far beyond paid marketing. Here, you’ll use data to help shape our strategy including market sizing, audience expansion exploration, referrals virality analysis, and onboarding A/B testing. 

This is an opportunity to join a fast-paced, innovative team where your expertise in growth analytics will be pivotal in shaping how Cash App acquires new audiences and achieves its key business goals. 

You Will:

1. Lead Customer Acquisition Strategy & Analytics with 2 direct reports. 
2. Operationalize our paid marketing measurement stack, including MMM, incrementality testing, and attribution.
3. Drive the evolution of our marketing analytics approach as we adapt to web + app campaigns, privacy updates, and new tools. 
4. Conduct deep analysis to shape Cash App’s GTM strategy, combining both internal + market data. 
5. Collaborate with partners across Customer Insights, Finance, Product, and Product Marketing to align all our efforts, rooted in data. 

You Have:

1. 8+ years of analytics experience. This may include working on core performance metrics on a Biz Ops, Business, or Product team, but should include recent experience in a Growth Marketing analytics role. 
2. People management experience, or experience leading cross-functional work streams and mentoring peers. 
3. A deep understanding of mobile growth marketing measurement. You should have a strong perspective on methods to measure the incremental impact of paid marketing. 
4. Outside of paid marketing, experience working on and influencing business-wide metrics. 
5. A penchant for growing companies; your approach to analytics is driven by hypotheses you originate and an instinct for growth opportunities.
6. Advanced SQL and data visualization tooling experience (i.e. Tableau, Mode, or Looker). 

Not required but a plus: 

1. Experience embedded in a high velocity Growth team
2. Experience across mobile + web growth marketing measurement
3. Experience in fintech or other network-based, high growth companies

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Zone A:

$198,000—$297,000 USD

Zone B:

$184,200—$276,200 USD

Zone C:

$174,200—$261,400 USD

Zone D:

$164,300—$246,500 USD

Skills

• Analytical Thinking
• Growth Marketing
• Growth Strategy
• Leadership