Summary

Overview

As part of our Marketing Team, we're seeking an exceptional Growth Marketing & Operations Lead  to develop and execute growth strategies for BitMEX Traders.

Reporting directly to our Chief Growth Officer, you'll be responsible for our growth marketing and customer engagement whilst overseeing a team of content marketing and CRM specialists. We expect you to design, implement, and execute growth campaigns to double our market share in 2024.

You'll work closely with our teams from Sales and Customer Support to enhance customer engagement and collaborate with Product and Engineering for successful feature launches and user acquisition. This specifically includes creating scalable trader engagement programs like competitions and community engagement campaigns.

We're looking for an experienced, hands-on marketing manager, data-driven and highly organised, with a track record of successful growth projects. Experience in crypto/FX trading, crypto community growth marketing, or gaming is advantageous, as is an understanding of crypto derivatives trading.

Key Responsibilities

• Grow our base of active traders and grow the trading activity of existing/re-activated traders.
• Strategise, develop and execute integrated growth marketing campaigns.
• Specialize in planning, managing and executing end-to-end marketing campaigns such as trading competitions or social media / community engagement campaigns.
• Manage budgets and campaigns across all digital channels to drive strong return on investment and optimize campaign performance.
• Manage the distribution of our own loyalty and utility token.
• Work closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Continuously track status on all processes, deliverables, deadlines, results from planning phase until post mortem.
• Manage & coordinate complex marketing campaigns with multiple involved internal and external stakeholders and dependencies and distribution through multiple channels.
• Create and manage content calendars for projects and campaigns.

Qualifications

• 10+ years work experience in marketing, growth marketing or CRM of which at least 3 years within crypto trading, online brokers or gaming industry.
• Demonstrated track record of delivering on growth metrics and revenue generation.
• Broad knowledge of an online customer journey, especially in crypto trading or gaming industry.
• Experience in managing B2B2C and B2C user acquisition and user engagement campaigns like competitions and guerilla marketing campaigns.
• Experience in social media marketing, product marketing lifecycle, growth marketing strategy and paid-promotion.
• Highly organized and able to multitask, detail-oriented, data-driven with strong decision making skills.
• Revenue-focused and entrepreneurial mindset
• Skilled team manager that remains hands on and comfortable with execution and delivery.

Skills

• Growth Marketing
• Marketing
• Social Media Management
• Team Management