Summary

Responsibilities

• Review market trends and collect local users, communities feedbacks and competitors Insights to optimize our service offering.
• Explore collaboration opportunities with blockchain/crypto communities, associations to expand blockchain awareness in Turkey market.
• Share responsibility for improving marketing operational processes - defining/improving, monitoring and reporting.
• Design and implement go to market strategies to boost user growth, facilitate content building and promotion strategies.
• Support and management documentation requests from senior management and ensure the timely execution and proper filing of documents.
• Cooperate with cross functional teams (OPs, marketing, business) in order to complete high-level assignments.
• Coordinate activities and communicate with external vendors.
• Deploy successful online and offline marketing campaigns from ideation to execution.
• Manage the marketing budget and ensure that all marketing material is in line with Binances brand identity.
• Monitor and evaluate the performance of marketing campaigns through data analysis and user feedback, and prepare analytical reports for internal presentation.
• Develop effective marketing and brand communication strategy and ultimately expand our digital footprint and brand awareness in Turkey.
• Contribute to other business development and strategic initiatives.

Requirements

• Demonstrated passion to explore new era for blockchain.
• Solid Understanding of Binances Products and Services, have strong understanding of cryptocurrency / blockchain-related terminologies and trends.
• Multi-skilled, fast-learner, problem solver, analytical, hard-working.
• Driven and strategic mindset with strong documentation and writing skills.
• Effective communicator, Native / fluent English & Turkish language skills, Chinese is extra.
• Be able to make market promotion and brand promotion through advertising, soft texts and PR activities, etc.
• Have hands-on experience with web analytics tools and digital marketing channels.
• Be able to turn creative ideas into effective advertising projects.

Working at Binance

• Be a part of the worlds leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Balance life and work with flexible working hours and casual work attire

Skills

• Analytical Thinking
• Communications Skills
• Growth Marketing
• Problem Solving
• Writing