Summary

This role is accountable for the day-to-day quality, speed, and effectiveness of design output for a major Growth Product Design Engineering group.

You will lead design for a critical set of growth experiences that may span first-time user journeys, identity verification and KYC, early activation, referrals and social engagement, rewards and incentives, and retention. These experiences ship continuously, operate globally, and are measured against clear funnel, activation, and engagement metrics.

Success in this role comes from:

1. Shipping high-quality design consistently, not just setting direction
2. Running tight feedback, critique, and iteration loops
3. Ensuring design decisions are grounded in user insight, usability testing, and data
4. Acting as a quality gate for growth experiences within your group
5. Making teams faster and better through strong systems

The team

The Growth Product Design Engineering team is organized into focused groups that own different parts of the user lifecycle. This role leads 

, managing designers and design managers responsible for high-impact onboarding or engagement experiences.

Depending on the group, the team’s scope may include:

1. First-time user flows such as sign-up, first deposit, first trade, and early success moments
2. KYC and verification experiences, including consumer, corporate, and advanced product unlocks
3. Activation flows that guide users to their first meaningful actions
4. Referral and social engagement systems, including sharing, invites, competitions, and social proof
5. Rewards and incentives, such as loyalty tiers, rewards hubs, progression, and milestones
6. Retention surfaces, including notifications, in-product messaging, and ongoing guidance

The opportunity

1. Own design execution for your Growth PDE group, ensuring work ships on time, at high quality, and against clearly defined outcomes
2. Lead hiring, onboarding, coaching, and performance management for designers within your group
3. Run design critiques that materially improve UX clarity, interaction design, hierarchy, composition, and consistency
4. Partner closely with product managers to define problem statements, success metrics, and experiment plans
5. Ensure teams conduct regular user testing, prototyping, and iteration, especially for high-friction or compliance-heavy experiences
6. Use quantitative data (funnels, experiments, engagement metrics) and qualitative insight (research, usability testing, feedback) to guide decisions
7. Standardize design patterns within your group to reduce rework and increase speed while maintaining quality
8. Improve collaboration between designers, engineers, and product managers by clarifying ownership, handoffs, and expectations
9. Introduce and evolve tools and workflows — including AI-assisted design and research — that increase team velocity and learning
10. Champion accessibility, inclusion, and localization across the experiences owned by your group
11. Maintain a consistently high bar for trust, clarity, and usability in regulated, high-impact user journeys

Skills you should HODL

1. 8-10+ years of product design experience working on complex digital products
2. 4+ years of experience leading product designers
3. Hands-on experience designing onboarding, activation, rewards, referral, or retention flows
4. Strong understanding of UX, interaction design, visual hierarchy, typography, and composition
5. Experience using product metrics, funnels, experimentation, and usability testing to inform decisions
6. Comfort reviewing in-progress work and giving direct, constructive feedback
7. Proven ability to build and run effective design processes, critique systems, and quality standards
8. Strong organizational and prioritization skills in fast-moving environments
9. Clear, confident communication with designers, product managers, and engineers
10. Experience with fintech, marketplaces, or regulated products is a plus, but not required

Skills

• Communications Skills
• Product Design
• Team Collaboration