Summary

Responsibilities:

1. Conduct thorough research on industry-related topics (e.g. instant messaging, CRM, digital marketing, sales, etc.), generating ideas for new content types, and proofreading articles before publication
2. Enrich our digital presence with a consistent and engaging narrative via a wide range of content forms, including but not limited to emails, video scriptwriting, long-form blog content, posts on LinkedIn, Twitter, Instagram, Facebook, or any kind of community channels
3. Identify customers needs and gaps in our content and recommend new topics
4. Proofread all written materials before publication
5. Liaise with the SEO team to conduct keyword research and follow SEO best practices
6. Write and drive creative briefs for visual assets
7. Track and measure content effectiveness and engagement
8. Coordinate with design teams to illustrate articles. 

Requirements:

1. At least 2 years of experience in crypto/ blockchain/ fintech content writing
2. Strong focus on engaging blog article writing
3. Knowledge of ad copy and writing for SEO is a bonus
4. Strong communication/people skills and a knack for sniffing out good narratives
5. Native/ full professional proficiency English speaker and writer
6. The ability to read Chinese and speak Mandarin is a bonus.

Skills

• Communications Skills
• Content
• Marketing
• Writing