- Conduct thorough research on industry-related topics (e.g. instant messaging, CRM, digital marketing, sales, etc.), generating ideas for new content types, and proofreading articles before publication
- Enrich our digital presence with a consistent and engaging narrative via a wide range of content forms, including but not limited to emails, video scriptwriting, long-form blog content, posts on LinkedIn, Twitter, Instagram, Facebook, or any kind of community channels
- Identify customers needs and gaps in our content and recommend new topics
- Proofread all written materials before publication
- Liaise with the SEO team to conduct keyword research and follow SEO best practices
- Write and drive creative briefs for visual assets
- Track and measure content effectiveness and engagement
- Coordinate with design teams to illustrate articles.
- At least 2 years of experience in crypto/ blockchain/ fintech content writing
- Strong focus on engaging blog article writing
- Knowledge of ad copy and writing for SEO is a bonus
- Strong communication/people skills and a knack for sniffing out good narratives
- Native/ full professional proficiency English speaker and writer
- The ability to read Chinese and speak Mandarin is a bonus.
- Communications Skills