Job Description
Summary
- Work cross-functionally with product, BD, operations and research teams to develop a comprehensive content marketing strategy
- Leading the inhouse editorial team and freelance writers to produce high quality content, ensuring the content published is consistent in our brand tone and reassuring keeping our neutrality
- Set up smart goals, be data-driven, run experiments and campaigns to improve performance
- Stay up to date on upcoming cryptocurrency market trends
- Conduct competitor analysis to understand the market, and propose potential enhancements we can do on our content strategy
- Build workflows and optimize existing processes
- Identifying and creating content partnerships with industry thought leaders, media, and other channels
- 5+ years work experience in content marketing and/or journalism in the crypto industry
- Native/ near native level English in both written and spoken
- Strong project management and team management skills
- Ability to turn complex concepts into content that is easy to understand
- Strong in writing and communication, but with experience working with other forms of content, such as video and audio
- Entrepreneurial mindset with a strong sense of ownership; can work independently and efficiently in a fast paced environment
- Experienced in working in a multicultural team and enjoy the diversity
- Having prior experience in content localization marketing strategy will be a plus
- Understands the SEO best practices such as keyword research and backlink strategies will be a plus
Skills
- Content Management
- Content Strategy