Summary

Department/Team Purpose:

The Copper Marketing team executes on content, events, PR, and research aimed at facilitating lead generation and the growth of the brand. The team is collaborative, high-energy, driven, and intellectual marketing professionals. We take our work, but not ourselves, incredibly seriously, embracing growth marketing, brand, and more with focus, creativity, precision, and relentless good humour.

Role Purpose:

The Content and Research Manager at Copper partners with product marketing and the Global Head of Marketing to shape impactful and consistent messaging for a broad range of institutional and industry audiences. This role is responsible for developing and delivering high-quality content across case studies, thought leadership, research, product launches, and digital campaigns that build the company’s reputation as a leader in digital asset infrastructure. The position involves creating clear, engaging copy for multiple channels including social media, press releases, and long-form research, while collaborating cross-functionally to support strategic marketing goals. Experience translating complex information into persuasive narratives and a track record in fintech or financial services are essential for success.

Key Responsibilities: 

1. Craft clear, engaging copy for website, social, thought leadership, and product campaigns, translating complex concepts for institutional audiences.
2. Develop messaging for launches, collateral, blogs, and case studies, adapting tone/style for different platforms and stakeholders.
3. Collaborate closely with Product, Marketing, and Compliance to ensure accuracy, regulatory alignment, and cohesive brand voice.
4. Write and edit emails, social posts, press releases, and newsletters to drive engagement and build market authority.
5. Proofread all content for clarity, consistency, and error-free delivery
6. Stay informed of crypto trends and innovations to deliver timely, relevant thought leadership and campaign ideas.
7. Develop, oversee, and optimize the company-wide content strategy for aligning with business objectives and audience needs. 
8. Manage editorial calendars, plan content formats (web, blog, social, guides), and supervise workflows for efficient content production
9. Ensure quality and consistency across all channels, including website, blog, social media, email, and PR materials.
10. Collaborate with writers, designers, and internal stakeholders to produce and distribute high-impact technical, product, and client-facing content.
11. Analyze content performance using KPIs, adjust strategies for reach, engagement, and conversion, and report on results.

Skills and Experience:

Essential 

1. Previous experience as a Copywriter, Research and Content ideally from a fast-paced digital asset business
2. Professional experience within Financial Services or Cryptocurrencies
3. Experience in understanding customer needs and behaviours
4. Experience with data analytics, market and on-chain

Desirable 

1. Keen interest in technology, cryptocurrencies and the future of finance

Skills

• Communications Skills
• Content
• Content Marketing
• Content Strategy
• Cryptography
• Team Collaboration