Summary

Responsibilities:

• Develop overall marketing and branding strategies, and make timely adjustments based on the market trend and competitive landscape;
• Oversee marketing operations, develop and manage annual marketing budgets;
• Define, monitor and evaluate KPIs targets for marketing campaigns, making timely adjustments and remedies;
• Responsible for the marketing organization structure, guiding the day-to-day activities of the marketing team and creating relevant processes and operating procedures;
• Spearhead integrated branding, marketing, social and public relations/ communications campaigns, raising brand awareness;
• Develop and manage professional events and campaigns for the global target markets;
• Partner with business teams across countries to develop and implement marketing and branding strategies for new and existing products.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or any related discipline
• 8+ years of solid brand-driven marketing experience and at least 3 years in sizable Web3, crypto, or crypto exchange industry;
• Proactive individual with strong creativity and initiatives;
• Familiar with the persona of crypto audience;
• Solid understanding of crypto marketing metrics;
• Experience in leading global teams, and working in a mixed culture;
• Excellent communication and presentation skills.

Skills

• Communications Skills
• Marketing
• Public Speaking