Summary

What the job involves

In this position, you will be responsible for developing, executing, and measuring the success of social media campaigns and communications. You will work alongside a strong and vibrant marketing team to enlarge ChainUps social media community, increase engagement and thereby positioning our company as the thought leader in the Blockchain/Crypto/FinTech/Web3 industry. This role reports to the Marketing Director. 

B2B Social Media Marketing on LinkedIn, Twitter and Telegram

•         Plan and execute social media campaigns that will position ChainUp as the thought leader in the Blockchain/Crypto/FinTech industry and lift our companys global social media presence, at the optimal cadence, in a platform-appropriate voice​.
•     Drive marketing engagement and enlarge the community on key platforms through trendspotting and trendjacking relevant industry/business trends that relate to ChainUps product and business. 
•     Monitor conversations across social media to interact and address important mentions in real-time through engagement, escalation or documentation​
•     Employ a data-driven approach to attract the attention of key B2B decision makers and subject matter experts globally.
•     Collaborate with Business Unit Heads and other Marketing functions to prepare and plan for daily relevant business promotional content on our social channels to increase the effectiveness of lead generation.
•     Maintain an up-to-date social editorial calendar​ and create monthly social media engagement metrics reports and aggregate data into actionable insights to inform key stakeholders​.
•     Be the champion to drive the employee social media amplification program​ to increase effectiveness of organic reach.
•     Work with creative to ensure graphic content is engaging and appealing​.
•     Handle ad hoc projects as needed.

Leaders Personal Branding on LinkedIn

•        Provide leaders with personal branding recommendations to ensure that their LinkedIn status is updated regularly.
•     Monitor conversations across social media and highlight potential talking points for relevant leaders.

We want you 

•        Bachelor's degree in communications, marketing, or a related field.
•     5+ years of experience in B2B/SaaS social media marketing.
•     Experience within the blockchain/cryptocurrency/financial services industry is a plus.
•     Excellent written and verbal communication skills in English. Knowledge of Chinese language is a plus.
•     Excellent B2B social media writing, editing and proof-reading skills.
•     We value individuals who show a proactive approach, readily taking initiative and going above and beyond.
•     Our collaborative work environment embraces change, and we seek individuals who adapt easily.

Skills

• Marketing
• Social Media Management

Other Benefits

MEAL ALLOWANCE FESTIVAL ALLOWANCE WORK-LIFE BALANCE