Summary

Assume ownership and lead pivotal initiatives within the B2B sector. This role is tailored for a seasoned B2B professional with a proven track record in this domain, showcasing a strong history of successful collaboration with Product and Product Marketing teams.

Key Responsibilities

• Develop and manage campaign strategies, content, including emails, landing pages, blogs, testimonials and events.
• Develop sales enablement content to support the sales team and help drive sales.
• Support development and delivery of end-to-end marketing campaigns aligned with marketing plans and business objectives to acquire, engage and retain customers.
• Event management across internal & external events - manage all aspects of event execution, including contract negotiation, coordination, and stakeholder communication.
• Help drive sales enablement and education across the business
• Excellent interpersonal skills with the ability to work collaboratively across an organisation and develop strong relationships and networks
• Content creation: Collaborate with cross-functional teams to develop content strategies aligned with business objectives and audience preferences. Ensure content consistency with brand voice, message, and overall marketing strategies.
• Email Marketing: Plan, execute, and manage email marketing campaigns to engage merchants and resellers.
• Assist PMs with product launches and communication strategies
• Analytics and Reporting: Monitor key metrics and generate reports to track the performance of campaigns. Analyse data to identify trends, insights, and areas for improvement. Make data-driven recommendations.
• Identify key customer segments and tailor campaigns and communications strategy to them.

Skills Knowledge and Expertise

• Proficiency in using digital marketing tools and platforms, ideal experience with Hubspot and or Braze.
• Creative mindset with the ability to craft engaging and persuasive copy.
• Proactive and self-driven, with strong problem-solving skills and the ability to work autonomously.
• Strong analytical skills to interpret data and derive actionable insights for optimisation.
• Effective communication skills to collaborate with cross-functional teams and present insights.
• Result-oriented approach with the ability to manage multiple campaigns and projects simultaneously.
• Understanding of user experience and conversion optimisation principles.
• Continuous learning mindset to stay updated with industry trends and best practices.
• Ability to work collaboratively within a team and independently.

• Tertiary Qualifications in Marketing, Advertising or PR or similar

• 3+ years experience in a similar role

• Self starter
• Creative
• Resourceful

What's in it for you?

• Elevate Your Career with Top Hospitality Accounts.
• Fuel Your Growth with Innovative SaaS Marketing Tools.
• Harness Cutting-Edge Tech for Impactful Campaigns.
• Explore Global Markets with Leading Hospitality Brands.
• Secure Measurable Impact and Career Advancement.

Skills

• Communications Skills
• Growth Marketing
• Market Trend Analysis
• Marketing
• PR Strategies