Summary

What youll do

We are seeking an exceptional Sr Associate of Performance Marketing to join our Growth Marketing team. In this role, you will strategize, execute, and optimize acquisition and engagement campaigns across a wide array of paid channels. You are a data-driven marketer who will measure, report, and communicate performance marketing KPIs, working with key external partners and internal stakeholders to rapidly iterate and run marketing experiments. You will report to the Sr Growth Marketing Manager.

1. Develop and execute performance marketing campaigns for Consensys products across a wide array of performance channels
2. Ensure the success of our growth marketing campaigns by providing accurate analysis, forecasting, and reporting support 
3. Responsible for the go-to-market launch and management of SEM, paid social, display and other experimental channels
4. Creatively develop hypotheses and conduct experiments to validate or debunk them with the purpose of refining our advertising strategy

Would be great if you brought this to the role

• Bachelor's degree in an analytical discipline
• 2+ years of experience in growth marketing, media buying or performance ads strategy
• Tactical and executional digital advertising experience
• Blend of creative, analytical and quantitative problem-solving skills
• Excellent communication and presentation skills (PowerPoint or Google Slides)
• Superb project management skills and experience working with cross-functional teams
• Managed paid channels with a large budget and been responsible for sharing out learnings and analyzing ROI
• Experience with analytics tools (e.g. Google Analytics, MixPanel, etc) and comfortable building in Excel (pivot tables and vlookups)
• Ability to work in a fast-paced, dynamic environment and handle stress appropriately

Bonus Points for:

• A deep understanding of blockchain technology and Ethereum Ecosystem
• Experience working for a blockchain or cryptocurrency organization
• Paid experience beyond advertising
• ABM or lead generation skills
• Mobile user acquisition background

US pay range (not including bonus, equity or other benefits) $79,000$  to  105,000 USD

Skills

• Communications Skills
• Excel
• Google Analytics
• Marketing
• Problem Solving