Job Description


Your mission

As Product Marketing Specialist, you will be responsible for creating compelling narratives that effectively communicate the unique value propositions of Bitpandas products to drive customer engagement and loyalty. Together with our product and marketing teams, you are at the pulse of what Bitpanda is planning and implementing. You are a true project management expert and driven by a deep passion for, understanding of and relentless drive around all types of product marketing campaigns.

What youll do

  • Consistently monitor the funnel health across multiple markets and build data-informed global campaigns to drive awareness, adoption, and engagement for Bitpandas products
  • Collaborate with product & marketing teams to build effective go-to-market strategies, starting from user insights and leveraging the owned, earned, and paid communication channels
  • Work to understand and identify Bitpandas users needs and make sure our products cater to those needs and solve real problems
  • Develop value propositions, benefit claims, key messaging, and positioning of Bitpandas products, all aligned with the global brand strategy
  • Establish reporting on a campaign level and diligently assess and analyse the success of your campaigns

Who you are

  • 1-3 years of experience in product marketing (B2C/B2B/B2B2C) in tech/ high-growth environment
  • Strong project and stakeholder management and analytical skills
  • Exceptional communication skills, with the ability to work cross-functionally across multiple teams and departments to advance the product marketing work
  • Deep knowledge and understanding of financial markets and especially crypto industry incl. all relevant products are an advantage 
  • Exceptional writing skills in English and German are required (more languages are a plus).

Whats in it for you

  • Hybrid-working model with 60-Work From Anywhere days 
  • Competitive total compensation package including participation in our stock option plan
  • Market-leading benefits programs and policies shaped by our flexibility-first philosophy 
  • Exclusive premiums when trading on Bitpanda
  • Company-wide and team events both in-person and virtually!
  • Bitpanda swag to keep you living the brand

  • Analytical Thinking
  • Communications Skills
  • Problem Solving
  • Product Management
  • Team Collaboration
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