Job Description
Summary
Support the build‑out of a sustainably profitable, content‑consumption website for an AI image generation product through SEO/SEM. Drive reliable, high‑intent organic traffic and scalable paid traffic.
Key Challenges You’ll Tackle
- Expand MyShell AI’s share of search in the AI image generation space, achieving steady growth of top‑ranking pages.
- Capture early advantage in geo‑targeted AI search, and secure LLM‑driven referrals (e.g., from GPT, Claude).
- Build and continuously optimize a multilingual, long‑tail keyword content system to improve organic coverage and conversion across multiple regions (multi‑GEO).
What You’ll Do
- SEO Execution & Content Optimization:Own keyword research, content architecture, on‑page optimization, and internal linking. Track rankings and traffic and iterate based on data.
- Data Analysis & Experimentation:Help design and run SEO/SEM A/B tests; monitor core metrics (organic traffic, conversion rate, LTV) and deliver weekly reports and experiment retrospectives.
- Cross‑Functional Collaboration: Work closely with Product, Design, UA/Paid Acquisition, and Engineering to align growth cadence with SEO strategy.
- Market Research: Track AI image generation and search trends; propose creative topics and high‑converting landing page requirements.
- Technical Support :Partner with Engineering on structured data, site speed, and mobile optimization to ensure crawlability, indexability, and search friendliness.
What We’re Looking For
- Bachelor’s/Master’s degree graduating in 2025.
- Basic data skills; proficiency with Excel/SQL/Python for traffic and conversion analysis is a plus.
- Clear logic and strong execution: able to break complex problems into one‑week deliverables; comfortable working in both Chinese and English.
- Familiarity with SEO fundamentals and tools (Google Search Console, GA4, Ahrefs/ Semrush, etc.).
Nice to Have
- Familiarity with iOS consumer growth, subscription products, or App Store optimization (ASA/ASO/CPP/PPO).
- Experience with AI image generation, AIGC content, or creative pipelines, with a basic understanding of inference cost vs. user experience.
- UGC/KOL networks or a link‑building playbook; skilled at increasing search authority and brand visibility.
Skills
- Communications Skills
- Content Analytics
- Development
- On-page SEO
- Python
- SQL
- Strategic Thinking
- Team Collaboration