Job Description
Summary
As a Senior SEO Specialist, you will use a performance-first approach to develop and implement content strategies that increase the company's organic traffic and conversions throughout the relevant content ecosystem.
What you’ll do
- Own the SEO content strategy, identify high impact areas with both short- and long-term growth opportunities, collaborate with multiple teams on the definition and refinement of relevant roadmaps in content, video (YouTube), tech and design areas to reach Bitpanda’s organic growth goals.
- Establish a process of launching SEO projects cross-functionally, keeping track of the progress and performance for the identified/assigned projects, owning execution of the identified/assigned projects.
- Identify innovative areas to build trust, authority and expertise in a highly ambitious financial sector and create and deliver competitive insights and strategies to facilitate growth.
- Collaborate with product, design and copy-writing teams around the best set-up of SEO content across various properties of Bitpanda.
- Manage external agencies, ensure effective execution and deliverables on their side.
Who you are
- 4+ years of experience in SEO, ideally in managing and executing large-scale SEO projects;
- Proficiency and deep understanding of search engine algorithms, ranking methods and popular SEO specific tools like Screaming Frog, Semrush, Ahrefs, Google Search Console;
- Excellent data and analysis skills, strong knowledge of data management tools such as Google Analytics, Google Data Studio, Google Sheets, and Excel;
- Highly collaborative skills and team-player who values transparency and can execute and thrive in a fast-paced environment;
- Experienced project manager with the ability to balance multiple priorities and meet deadlines as well as being a strong decision-maker with the ability to drive execution cross-functionally when priorities change or are ambiguous;
Skills
- Analytical Thinking
- Communications Skills
- Content Strategy
- Excel
- Google Analytics
- On-page SEO
- Strategic Thinking
- Team Collaboration