Job Description
Summary
In Business Development we build relationships, are on the front lines of all critical customer service issues, and help manage the customer lifecycle through pivotal stages in their Gemini journey. Whether it’s identifying new key Web3 clients or servicing a retail customer’s needs, our goal is the same: deliver for our customers no matter what.
The Role:
Senior Associate, Institutional Business Development
This is the perfect role for someone who is keeping a discerning eye on the rapidly changing landscape of Web3 and identifying key areas to drive top of funnel sales activity. This role is based in New York, but has a relatively flexible in-office policy.
This role is required to be in person twice a week at our New York City, NY office.
Responsibilities:
- Work with Sales team to create a prospect pipeline tailored for the crypto native client segment to improve sales efficiency and identify gaps in strategy
- Develop reporting metrics to provide transparency into prospect conversion efficiency and revenue generation.
- Maintain accurate activity and pipeline data in CRM tools (e.g. Salesforce, HubSpot).
- Collaborate closely with Marketing to optimize messaging and campaign follow-up strategies.
- Partner with cross-functional teams to complete the task at hand, even in the face of blockers and challenges, with persistence and accountability
- Provide feedback on client objections, pain points, and market dynamics to support sales strategy.
Qualifications:
- 3-5 years of experience in a BDR, SDR, or lead generation role — ideally in financial services, fintech, SaaS, or crypto.
- A hunter mentality with a bias for action — you’re energized by outbound outreach and client engagement.
- Strong written and verbal communication skills, especially when explaining complex financial/crypto concepts.
- Comfortable qualifying leads against nuanced sales criteria and prioritizing the highest-potential opportunities.
- Highly organized, process-oriented, and able to thrive in a fast-moving, evolving space.
- Passion for crypto and digital assets — familiarity with custody, staking, and institutional trading is a strong plus.
It Pays to Work Here
The compensation & benefits package for this role includes:
- Competitive starting salary
- A discretionary bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Paid Parental Leave
- Flexible time off
Salary Range
The base salary for this role is $100,000 in the State of New York, the State of California and the State of Washington. This base is not inclusive of the role's commission structure or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
Skills
- Business Development
- Business Relation
- Communications Skills
- Cryptocurrency
- Team Collaboration