Summary

The Go-To-Market team (GTM) is an important part of our effort to accelerate time-to-market and growth across the a16z portfolio. We take a uniquely long-term view towards working with our founders and companies, while relentlessly focusing on the impact we can deliver. You will be responsible for advising and driving portfolio companies’ paid growth efforts, with strategic priority on sustainable user acquisition. This role within GTM has a laser focus on 4 pillars: 

1. Develop actionable strategic paid growth plan for the portfolio companies 
2. Be a hands-on leader and engage with the portfolio companies on short term projects that drive impact and growth goals
3. Advise our portfolio companies on strategy and timing for paid growth marketing 
4. Define what best-in-class looks like by gathering industry trends, insight and benchmarks 

In this role you will partner closely with start-ups Founders and executive teams at various stages (early to late stage companies) across various GTM motions (b2c, b2b) and user/customer acquisition models such as freemium, D2C, prosumer, tops down, bottoms up, etc. to drive growth goals for the portfolio companies - Acquisition, Activation, Retention, Monetization

We will consider candidates in the San Francisco Bay Area. The role may require in-office presence from time to time.

To join our team, you should be excited to:

1. Understand the business needs of a startup including their competitive positioning and team strength, to deliver a strategic plan that drives key metrics. Focus on paid growth marketing strategies and tactics that improve user growth, retention, revenue, conversion rate optimization, CAC/LTV optimization
2. Evaluate the ROI and timing of each potential short term paid growth marketing project and counsel internal stakeholders
3. Engage with multiple founders and their teams on a short term basis (3 weeks to 3 months engagements) and provide hands-on support to execute against the strategic growth plans
4. Determine process and operational improvements that lead to improving campaign performance across the end-to-end across the paid marketing funnel inclusive of: Creative, Targeting, Budget Allocation, Spend Optimization, Landing Pages, Onboarding, Data/Tracking to deliver KPI impacting outcomes
5. Provide a competitive edge to our founders accelerating their knowledge and timelines to outcomes by identifying trends, emergent channels and case studies in navigating platform changes in the user acquisition ecosystem through growth marketing engagements

Minimum Qualifications

1. 10+ years experience in user acquisition, growth marketing, performance marketing, demand generation at multiple fast growing startups through multiple investment stages
2. 3+ years recent experience in a hands-on channel management role across Paid Search, Paid Social, Mobile UA, Direct Mail, Media, OOH or equivalent
3. Experience managing budgets across different sizes: experimental (e.g., $100k) to scaled (e.g., millions) 
4. Experience managing the creative process, content across media channels, and setting optimal production cadence
5. Experience building, and/or directing the building of performance dashboards tracking ROAS, CPA, and or CAC:LTV across relevant segments
6. Perspectives on different approaches to attribution and media mix modeling for effective budget and resource allocation
7. Proficiency with both marketing and product analytics, ranging from out of box tools to writing SQL or light coding through Google Tag Manager as well as tech platforms such as Appsflyer, Google Analytics, DSPs, MMPs, and general attribution platforms etc
8. Proven ability to self-start, operate autonomously, manage multiple priorities, independently contribute, ability to deal with ambiguity, and execute consistently in a dynamic environment
9. Ability to quickly synthesize complex information and communicate effectively to different audiences, both written and verbal
10. Ability to quickly build trust with other team members as well as entrepreneurs and broader cross functional teams
11. Exceptional communication, interpersonal, and presentation skills, with a focus on detail and executive presence
12. Low ego, high empathy, and the capacity to collaborate effectively with diverse teams

The anticipated salary range for this role is between $267,000 - $312,000, actual starting pay may vary based on a range of factors which can include experience, skills, and scope.

Skills

• Analytical Thinking
• Communications Skills
• Google Analytics
• Growth Marketing
• Marketing
• Performance Marketing