Summary

We are looking for a Marketing Manager with a deep understanding of the Web3 industry, specifically from a product-based Web3 background. The ideal candidate should be well-versed in blockchain, crypto, and DeFi marketing strategies, community building, and growth hacking to drive product adoption and brand awareness.

Key Responsibilities:

✅

1. Develop and execute marketing strategies for Web3-based products.
2. Drive brand positioning and product awareness in the blockchain industry.
3. Optimize digital marketing campaigns across multiple channels.

✅

1. Develop and execute go-to-market (GTM) strategies for Web3 products.
2. Conduct competitive analysis and market research for blockchain-based solutions.
3. Work closely with product teams to align marketing strategies with product roadmaps.

✅

1. Build and nurture an engaged community across Twitter, Telegram, Discord, and other social platforms.
2. Manage influencer partnerships, ambassador programs, and Web3 community initiatives.
3. Organize and promote AMA sessions, webinars, and hackathons.

✅

1. Implement data-driven growth marketing techniques to acquire users.
2. Optimize paid campaigns (Google Ads, Twitter Ads, LinkedIn, etc.) for maximum ROI.
3. Leverage SEO, content marketing, and PR to boost organic reach.

✅

1. Work with cross-functional teams including product, sales, and engineering.
2. Manage partnerships and sponsorships within the Web3 ecosystem.
3. Monitor and report on KPIs, engagement, and campaign performance.

Required Skills & Qualifications:

🔹 8+ years of experience in marketing, with at least 3-5 years in the Web3/blockchain industry (preferably product-based).

🔹 Strong understanding of crypto, DeFi, NFTs, and blockchain technology.

🔹 Proven experience in community building, content marketing, and digital advertising.

🔹 Hands-on experience with Twitter, Telegram, Discord, LinkedIn, Medium, and YouTube.

🔹 Excellent communication, analytical, and leadership skills.

🔹 Knowledge of Google Analytics, SEO tools, paid marketing tools, and Web3 growth hacks.

Preferred:

✔ Prior experience in a product-based Web3 startup.

✔ Familiarity with crypto trends, tokenomics, and blockchain marketing regulations.

✔ Experience in PR, partnerships, influencer collaborations, and NFT marketing.

Skills

• Analytical Thinking
• Communications Skills
• Google Analytics
• Leadership
• Marketing
• Team Collaboration