Summary

CAT is looking for an Influencer Marketing Manager to oversee strategy and execution for expanding our influencer and creator channels. Scaling and maintaining CATs partnerships with creators on significant platforms, including YouTube, Instagram, TikTok, Twitch, and others, will fall under your responsibility. In addition, to promote CATs brand and products, you will collaborate closely with creators and artists, with an emphasis on generating measurable user acquisition and engagement. The ideal applicant will have prior experience working with creators to produce marketing results and an in-depth grasp of significant events and individuals who connect with the CAT brand.

Responsibilities:

• Identifying and qualifying influencers in the crypto sphere;

• Negotiating agreements and renumeration for influencers;

• Managing influencer relations (pre-contractually and ongoing basis);

• Strategizing, planning, and executing creator marketing initiatives at scale on our core social channels Instagram, YouTube, TikTok etc;

• Defining creative strategy for branded content, including writing creative briefs and pitching bespoke concepts for key creator relationships;

• Build reporting and generate insights on the impact creator marketing activities and branded content, provide a POV on the most effective ways to measure the channel;

• Producing branded content with creators to to support product launches, major marketing moments, and paid marketing campaigns;

• Partner closely with paid social channel managers to produce branded content to support user acquisition and to amplify organic creator posts;

• Build relationships with key social network partners to scope features and to derive insights that give CAT a competitive advantage in creator channels;

• Work cross functionally with Brand and Partnerships team to vet, scope, and define high visibility celebrity and creator opportunities;

Requirements:

• 3-5 years working in influencer marketing either in an  in-house role or in an agency setting;

• Exceptional written and verbal communication in English;

• Knowledge of the local blogging market;

• Experience in influencer marketing;

• Interest in cryptocurrencies, subscriptions to themed YouTube channels;

• Existing network/contact with crypto influencers preferred

• Must be able to negotiate and communicate effectively with multiple internal and external stakeholders, including agents, creators, and vendors;

• Strong creative sense and ability to think outside of the box, able to quickly adapt creative and concepts to shifting cultural moments;

• Strong proficiency in using data to define approaches to measuring creator channels;

• Be available on standby for 16 hours per day;

Nice to have:

• Experience marketing fintech or crypto products

• Built or managed an influencer affiliate program or ambassador program from the ground up

• Experience with paid promotion of branded content

We offer:

• - Full remote work;
• - Competitive salary;
• - Work in a global growth market;
• - Working on a product that already has thousands of active users, and growing every month;

Skills

• Content Management