Summary

As head of the marketing division, you'd be responsible for running your own team of content marketers and collaborate with the design team, development team and other stakeholders to drive engagement to our social media profiles, converting leads into paying customers and representing the brand wherever applicable.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements & Skills

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

This role is eligible for compensation with stock options and transitioning into the role of VP of Marketing or CMO in the future.

About BlitzCraftHQ

BlitzCraftHQ is an early-stage data analytics start-up based out of Chennai, India. We're a group of young, passionate engineers, marketers & researchers working towards making NFTs go mainstream. Part of this process includes helping NFT enthusiasts, advocates, collectors and investors receive the most up-to-date and accurate sales data, social media data and metrics on NFT collections and tokens in order to help them make the best investment decisions possible while trading NFTs. At BlitzCraftHQ we're building and deploying some of the most cutting edge data mining/scraping technologies combined with machine learning models, ML Ops pipelines, API infrastructure and distributed computing technologies. At BlitzCraftHQ you'd be part of a stellar team and get to work with various departments, be a part of events and network with people in the web3 space!

Skills

• Marketing