Job Description


Gemini, a leading cryptocurrency exchange, is seeking an experienced, goal-driven Head of Consumer Sales to join our team. Reporting to the CEO of Europe, the ultimate goal of the role is to materially grow the consumer business so that it is a significant contributor to Geminis overall global business. This leader is responsible for: Consumer Acquisition and Retention, driving revenue and business growth, and building the go-to-market strategy and the team for the Consumer Business in Europe with an initial focus on the UK.


  • Conceive and execute go-to-market plans ensuring Geminis consumer strategy is on-point to accelerate new customer acquisition and greater activation and engagement from existing customers, capturing market share, and delivering the companys significant potential in the digital asset space in the region
  • Refine and execute Geminis consumer strategy to market plan each international market as required. Engage at group level to get buy in for the sales strategy and relevant investment
  • Drive P&L performance for European and UK consumer markets in-line with company growth objectives. Implement a disciplined approach to defining sales and revenue targets and setting a clear repeatable sales strategy on how to win new business and meet ambitious targets
  • Have direct responsibility for scaling the consumer business - including responsibility for partnerships
  • Have direct ownership for all aspects of sales performance for the consumer business driving the generation of sales from new and existing customers
  • Hire a small specialist team of sales executives, developing a structured approach to sales
  • Work with Marketing to agree on Geminis marketing, social media and PR strategy; agree on consumer acquisition spend targeting customers in priority markets across UK and Europe (together with the HQ marketing team)
  • Follow the latest industry developments and possess a strong understanding of Geminis corporate vision, strategic objectives, products, competition, and positioning in the industry
  • Provide local customer insights to inform product, marketing, and investment decisions to the relevant internal teams to inform product, marketing, and investment decisions. Work with product and technology teams to develop, refine, and grow a competitive proposition tailored to each market to ensure success. Develop and get buy-in for business cases to ensure prioritization on product roadmaps
  • Play a proactive role in the customer-facing activities of the company, personally driving new sales activity. Proactively seek opportunities to scale the business in the region
  • Being the face for Gemini within the digital asset industry in the region, continue to build awareness for the brand and the product suite
  • Act as the key member of the leadership team, working closely with the Product and Technology organization and with Marketing
  • Be prepared to be hands-on and dig into details when required


  • Bachelors degree in Business, Marketing, Finance or a related field; an MBA is preferred
  • Proven sales or business development executive experience, meeting or exceeding targets, preferably in the crypto or financial industry
  • Demonstrated experience as a sales director, with the ability to lead and inspire a team
  • Strong understanding of the cryptocurrency market and blockchain technology
  • Exceptional communication, negotiation, and presentation skills
  • Demonstrable experience in developing strategic and business plans
  • High proficiency in CRM software and MS Office Suite

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

  • Competitive Compensation and Profit-Sharing Equity
  • Flexible vacation policy
  • Retirement Plan Matching
  • Generous Parental leave
  • Comprehensive health plans
  • Training and professional development

  • Communications Skills
  • Marketing
  • Performance Marketing
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