Summary

WHAT YOU’LL DO:

1. Work closely with our partners to position Ripple USD (RLUSD) as a trusted stablecoin for businesses. Create awareness, educational and joint-marketing campaigns with partners to generate broad RLUSD adoption
2. Be responsible for day-to-day management of paid channels (e.g., paid search, paid social, display, OOH). Continuously experiment and test creative variations, messaging, and audience targeting to optimize cost efficiency and ROI
3. Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported
4. Identify region-specific trends, channels, and opportunities for growth. Work alongside regional teams to tailor marketing tactics and languages
5. Partner closely with teams across Product and Product Marketing, Legal, Business Development, Trade and Markets team, Design, Data Science, and Compliance to ensure cohesive announcements, integration, improve acquisition performance, and gather insights to inform strategy.
6. Monitor key performance metrics across channels (CPA, ROAS, LTV, etc.) and deliver actionable insights to partners
7. Provide monthly, and quarterly performance updates with recommendations for ongoing improvements 

WHAT YOU'LL BRING: 

1. 3-5 years experience in paid search and/or paid social with exposure to demand generation campaigns
2. Proven hands-on experience in platforms, preferably with previous agency experience or with an in-house advertising team
3. Strong analytical approach with deep familiarity with CPL and MQLs
4. Proficiency with tools such as Google Analytics, Linkedin Ads, X and Google ads
5. Bold, curious, and eager to lead in a fast-moving environment
6. Strong project management skills, working with global teams and diverse departments, within and outside of marketing
7. Outstanding verbal and written communication skills with serious attention to detail and a commitment to excellence
8. An analytical problem solver who’s willing to get deep into the numbers and enjoys making decisions based on hard data

WHO WE ARE:

Do Your Best Work

1. The opportunity to build in a fast-paced start-up environment with experienced industry leaders
2. A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
3. Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
4. In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. 
5. Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
6. We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!

Skills

• Attention to Detail
• Communications Skills
• Google Analytics
• Leadership
• Problem Solving