Summary

You’ll be a key player in our growth team, driving email marketing strategies and push notification campaigns to boost user acquisition, engagement, and retention. Your role will involve crafting compelling campaigns, analyzing performance, and optimizing results to keep Flipster’s growth on track.

You’ll collaborate with the team to turn data into action, create innovative campaigns, and help shape Flipster’s presence in the crypto market. Whether it’s performance marketing or eye-catching emails, your work will play a central role in scaling our business.

Responsibilities

1. Own the end-to-end process for email campaigns—creating personalized, creative campaigns that drive growth.
2. Design eye-catching emails that connect with our audience and communicate clear messages.
3. Work with the marketing team to drive new customer acquisition and keep users engaged long-term.
4. Work cross-functionally to deliver marketing campaigns that drive measurable results and foster organizational alignment.
5. Monitor key performance indicators (KPIs) and marketing metrics, ensuring campaign OKRs are met and using data insights to continuously refine and improve strategies.
6. Use data to optimize campaigns for better engagement and conversion.
7. Track performance, provide insights, and recommend improvements for future campaigns.

Qualifications

1. 5+ years in growth marketing, ideally in crypto or fintech (experience in trading is a plus).
2. Strong understanding of crypto markets and how to apply it to marketing strategies.
3. Creative, strategic, and results-oriented with solid project management skills.
4. Proficient in email platforms (Iterable) and automation tools.
5. Strong multitasker with the ability to work cross-functionally and meet deadlines.
6. Fluent in English.

Preferred

1. Additional language skills (Chinese, Vietnamese, Russian, Spanish) are a plus.
2. Data Literacy and SQL ability are also a plus. 

Skills

• Communications Skills
• Growth Marketing
• Market Trend Analysis
• Strategic Thinking
• Team Collaboration