Summary

Responsibilites

1. Design and implement both online and offline marketing initiatives, events, and campaigns tailored to local audience preferences.
2. Fuel our user base's expansion and elevate the visibility of the Binance brand through engaging, educational and imaginative strategies.
3. Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness.
4. Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement.
5. Act as the local market pulse: Ensure comprehension of and insight into local trends, communities, and pertinent newsPioneer new avenues for enhancing brand recognition and staying abreast of evolving marketing trends.

Requirements

1. Minimum of 5 years of experience in devising and implementing marketing strategies, preferably within the tech/internet/Ecommerce sectors with a focus on B2C.
2. Comfortable operating in a dynamic, fast-moving environment often with uncertainty.
3. Strong understanding of the Pakistan market.
4. Effective communicator, able to represent Binance to external stakeholders.
5. User-focused, data-driven approach to decision making.
6. Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners.
7. Functional Understanding of social media and paid channels data analytics.
8. Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision.
9. Proficiency in online and traditional marketing channels, including but not limited to social media, community management, and event orchestration.
10. A keen interest in the crypto/blockchain/technology space is essential.

Skills

• Cold Outreach
• Communications Skills
• Cryptocurrency
• Leadership
• Marketing